Power PR With True Measurement Learn How

4 Ways Social Can Make Your Brand’s News More Engaging

You know you need to share your online news releases on all your social media accounts. But you’re not simply clicking the “share” button and leaving the update as-is, are you?

More Engaging News Story

There are better ways to get people to click on the link to your press release. Here are four strategies to help.

1. Pick a Highlight Your Audience Cares About

Remember that people care about themselves, not you. So the more appealing you can make your social update, the more likely they are to click. What is it about your news they’ll care about?

That could include a quote, statistic or interesting fact.

2. Spread the News Without the News Release

Sure, you want people reading your release, but your real objective is getting people to your site. So mix up your social updates and include some direct links to your site, especially the page that relates to your news.

Here’s a great example. Amazon shared the news that it now offered HBO programming through its Prime Instant Video platform.

Want to see the state of PR in 2014? Get this free Vocus guide now!

3. Ask a Question

Simply sharing the title of your press release is boring. Who wants to click on that? (See how I just engaged you by asking a question? You can do it too!). Using a question in a social media update is a fabulous way to get your followers’ attention, just like in this example.

4. Use a Hashtag

Hashtags — simply keywords preceded by “#” — are popular on Twitter and Google +, and help direct people to content they’re interested in. When you share your news, include a relevant hashtag so that anyone following it sees your news.

Don’t take the lazy route and just click the Share button on your press release. Spend some time crafting custom shares, and schedule them for a week or so after your news goes live.

Susan Payton is the President of Egg Marketing & Communications, where she helps her clients realize the benefits of social media, content marketing and blogging.

Image: kalupa (Creative Commons)

About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.