Enhanced Digital Reach from Cision: Measuring the power of your story
With a proliferation of influencers in both the online and social media spaces, determining true digital reach has become more challenging for the comms professional. Unique Visitors Per Month (UVPM) measures individuals who visit a site in a given month, but that measurement metric isn’t enough on its own.
UVPM is unable tell the whole picture of reach, what consumers are doing before and after they click into a website, or include factors like audience data, social sharing or search engine optimization (SEO) returns.
Cision Digital Reach (CDR) is the answer to today’s UVPM dilemma – what about everything that leads up to and after a customer visits my site? Understanding the entire set of data and how global traffic works together is the key to measuring the current state of digital reach. And with Cision’s research team studying how content is shared and an optimized methodology for calculating reach beyond just UVPM, clients can now benefit from metrics that prove to be more accurate and actionable.
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