Smart Ways to Increase Online Sales through Social Media: Update!
A few months ago, we wrote about ways to use social to increase online sales. For better and for worse, we work in an extremely fast-moving industry! It’s never too early to offer some updated thoughts on how to best use social media to drive sales.
1. Mobile sites: We mentioned mobile sites in our last article on the topic, but now let’s get a little more critical. Often, mobile sites can be intrusive if the interface isn’t right. If you’re clicking on a link in a twitter post, expecting to be taken to a certain page, the last thing you want is a mobile redirect to take you to the site’s home page instead. Double and triple check your links on different platforms, both web and mobile-based, to make sure these transitions aren’t costing you page views and sales. (http://xkcd.com/869/)
2. Facebook dark posts/targeting: As more and more players enter the game, Facebook increasingly tries to monetize their product by limiting the visibility of posts by Facebook pages on their fans’ timelines, and increasing the visibility of paid adverts. Using Facebook targeting can help ensure that a larger proportion of your targeted audience will see your post on their timeline than if you had posted without targeting. If you are smart with your targeting and good with your content, you’ll get proportionally more likes and comments, which should keep your post visible for longer.
3. Be topical! Use current events (if you’re not doing something World Cup-related right now… maybe you should be?), industry news, Internet “inside jokes” (maybe go easy on the memes though?)… all these can be good tools to get you involved in social conversations that you otherwise wouldn’t be involved in. This is certainly an instance where you want to want to be careful though; be fun, be social, and contribute to the conversation or event rather than trying to blatantly redirect it.
4. Promote a product, not a sale: sales are great, but if you’re always promoting them, then you risk giving off the impression that your products need to be on sale to be valuable. Something upscale clothiers often do well with social is find creative ways to show a product that’s perfect for a certain occasion. I often find myself fawning over Johnston & Murphy’s Facebook updates for this reason; they’re proud of their shoes, and great at showing them at their best. (https://www.facebook.com/johnstonmurphy)
Of course, part of being a savvy online marketer is knowing what works for you and your brand; knowing when to stay the course, and when to be agile and try something new. We hope that these ideas can help you with the awesome, innovative things you’re already doing!
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.