The Perfect News Release Angle Is Trending Now
If your PR strategy involves putting out one or more press releases a month, it can be a challenge to consistently come up with innovative and engaging news topics. Above all, your press release topic should be newsworthy and something readers want to click.
One strategy is to find a breaking news story — local or national — and find a tie to it. Here’s an example. As I’m writing this, 9,000 acres of land are burning in San Diego County. Thousands of people — and their pets — are evacuating the area. Pooch Hotel, a local pet boarding facility is involved in helping the dogs affected by the evacuation find temporary lodging. This would be an excellent news angle for a release:
Pooch Hotel Helps Fire-Affected Dogs Find Temporary Homes
It’s relevant because the community is tuned in to this topic right now, it’s newsworthy because it talks about the brand’s involvement in a community issue, and it’s engaging because…well, who doesn’t love a good dog story?
Creating Your Own News
Maybe you’re not involved in any community activity as of now. That doesn’t mean you can’t be. While certainly you should participate in a community event out of the goodness of your heart, there is some publicity benefit you can realize.
Donate a portion of your funds to a local charity. Taco Bell recently launched a program with its Foundation for Teens, and by asking customers to donate $1 to help a local teen graduate, they’re raising money for a great local cause (plus you get a free taco if you donate!). Take a note from their news page, where they share community participation like this.
You may not be raising millions for a local charity, but you get the idea of how this works.
See What’s Trending
Don’t know what news people are buzzing about? There are several places you can find out:
- Google Trends
- Twitter (Trends bar on the left)
- News sites like CNN
- Studies and research in your industry
If you stay on top of the news, both local and national, you’ll be able to jump on what’s trending with your own press release.
Let’s say you sell an app that provides exercises designed to improve memory. You find information on a study on how multitasking takes a toll on older people. This study is the perfect launch pad for your release. Tie the study in with the results you’ve seen from people using the app.
Is Multitasking Eating Your Brain Cells? Smart App Reduces Multitasking Cognitive Decline
You would, of course, reference the study (linking to it) and make it clear how your product or solution relates. If you have proven that your app improves memory by certain degrees, mention it.
You can also conduct your own research and share it in a press release.
Stay tuned in to what’s happening in your city, state, and country, and find ways to leverage that news into your own press release.
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