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5 Tools for Social Media Management

Last year we talked about the top 7 social media sites for business and why your business should use them. But we’re more than halfway through 2014 and by now you’re already using these sites (and if you’re not… you should be). You’re probably also overwhelmed with the task of managing these networks for your brand or clients’ brands. Seven sites is a lot to juggle so let us help out with a list of tools that make social media management efficient, bearable, and cost-effective. Whether your level of involvement is minimal (publishing or listening only), extensive (compliance, team and seat management, etc.), or somewhere in between, there’s a tool out there for you!

Here are our top 5 recommendations:

  • Buffer for Publishing – When managing multiple social accounts for a variety of clients (or even just your brand), it’s important to be able to schedule and share posts across the multiple platforms. This saves time as you’re not logging in and out of native sites and you have the freedom to plan ahead without neglecting your social presence. Buffer makes publishing easy.
  • TweetDeck for Monitoring – Listening to the conversations is just as important as participating in it. It’s important to know what people are saying about your brand, products, etc. It helps identify new trends or potential red flags. Catching the conversations also allows you to put your word in – whether that’s fielding a potential sales inquiry, thanking a supporter, or solving a support issue. TweetDeck makes finding relevant conversations simple.
  • Topsy for Twitter Virality – Twitter is a great platform to spread the word about your brand, current campaigns, etc. The added benefit of social campaigns is you can use tools like Topsy to track the virality of the campaigns and keywords to see how many times your particular campaign was mentioned. This allows you to compare the success of different campaigns and identify what worked well and resonated best with your audience.
  • Google Analytics for Tracking – Now that you’ve run your campaigns and identified its level of virality, it’s important to take a look at the return on investment (ROI). It’s great if your social campaign is widely shared, but at the end of the day, do those shares convert into paid customers or sales? Google Analytics is a great tool to track a user’s activity after they’ve landed on your content from social campaigns. Identify what works and keep on going!
  • Viralheat for All-In-One Social Management – At the end of the day, when you’re managing accounts across multiple networks, you don’t want to have to use multiple tools to achieve your social media goals. If your enterprise business is heavily involved in social media efforts, you need a tool that allows you to do all of the above in one tool, rather than signing on with multiple point solutions. Viralheat does just that. In one easy-to-use, comprehensive tool, Viralheat offers: publishing, monitoring, analytics, campaign tracking, reports, sentiment analysis, lead identification, and more! Viralheat makes enterprise social media management simple and easy for all employees involved.

Remember, every business has a different social need. Your ideal tool depends on your level and involvement in social media. Take some time to really evaluate what your brand needs in order to meet your social media marketing goals. When done right, social media returns gains in large dividends.

For more information on how Viralheat can help your business exceed it’s goals, please email

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