July 21, 2014
/ by Kimberly Cooper
What: See Spot run. See Spot jump. Watch Spot: make sure he doesn’t jump over the fence while chasing a squirrel in the backyard. Owning a dog may be fun, but sometimes people forget that it is also a big responsibility. Dogs need proper care. They need to be fed, brushed and walked. This September, learn more about proper dog care during Responsible Dog Ownership Month.
Background: After seeing a cute puppy at the pet store or at an adoption fair, the desire to bring a dog home can be overwhelming. However, people often jump into dog ownership without stopping to consider the cost or the time involved in raising a dog. During September, the American Kennel Club encourages dog owners and potential dog owners to make themselves more familiar with the needs of dogs.
Story Pitch: A wide variety of groups and organizations can pitch around Responsible Dog Ownership Month. Veterinarians should note the importance of regular vet care, even when pets may not appear to have illnesses or injuries. In addition, local police stations may reinforce the need to keep dogs out of cars during periods of extreme heat or cold. Producers of dog food can explain the importance of a proper diet for dogs, noting the unique dietary needs of overweight dogs or older dogs. Pet supply retailers can advertise a wide array of dog products, from leashes and collars that keep dogs safe to toys that engage dogs during play. Dog grooming shops, dog walkers, dog boarding locations and similar organizations can also promote their services. Finally, pet adoption agencies can use this month to emphasize the importance of researching the different aspects of dog and pet ownership before making the decision to adopt.
Story Hook: According to the American Veterinary Medical Association, 18.7 percent of dog owners do not take their dogs to the vet, primarily because their pets were not sick or injured. What are the most important aspects of dog ownership that will keep a dog healthy, happy and safe? Consider the following when you make your pitch:
Tips: A vet who treats dogs on a regular basis can offer some tips about dog health and responsible dog ownership. In addition, a dog owner who gives their dog(s) proper medical care can make suggestions about easy and affordable dog care.
ASPCA 212-876-7700 press(at)aspca.org www.aspca.org
American Kennel Club 919-233-9767 www.akc.org
American Pet Products Association 203-532-0000 www.americanpetproducts.org
Humane Society of the United States 202-452-1100 www.humanesociety.org
National Animal Interest Alliance 503-761-8962 support(at)naiaonline.org www.naiaonline.org
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-312-922-2400from 8 AM - 5 PM CT