PR Pros, Time to Leverage Your Authorship and Social Reach!
Brace yourself! There’s a new kid in town. Well, tool, that is.
It’s a no-cost content platform called ClearVoice, built to showcase author authority. ClearVoice, which launched in June, will provide content creators like bloggers, journalists, authors, PR professionals and business communicators, a way to achieve a ranking for their work. And a way to promote those rankings to the world at large.
Let’s hear it for new tools!
For PR professionals, building a solid online reputation is an essential part of being found for projects and new jobs. Being able to demonstrate that the content you create for the organizations you represent, and for your own website, is easily found and consumed is just part of the package.
ClearVoice describes itself as the first content platform to measure and categorize online content creators. ClearVoice scores take into account website value/reach, frequency of content posted, amount of content online, number of publications and social amplification.
Social #PRChat’s Lisa Buyer describes ClearVoice in a recent post as “…the Klout of content power. Where Klout measures social relevance, ClearVoice measures the content power of specific authors and social influence is just one of the ingredients of the overall ClearVoice algorithm.”
The race to stand out has intensified.
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then might be irrelevance. — Eric Schmidt, The New Digital Age
Google authorship, the ability to create content online and tie that content to your Google+ profile, has been viewed as a tool for increasing your online footprint and boosting search engine rankings. Authorship verifies that your content has been created by a real person and links to your online information. This benefits both you and your readers. For PR professionals and business communicators, these benefits can extend to content we create for the organizations we represent.
According to Anita Malik, VP of Content Operations at ClearVoice, “As words flood digital readers every day, every comma counts and every transition matters, but what really sparks conversation and drives engagement is the voice behind the story. ClearVoice closes the gap in voice discovery and brings scalability and accessibility to meaningful content.”
So how does it work?
According to Carlene Reyes of AZ Techbeat, ClearVoice provides an index of popular web content producers with an objective measurement of their influence by way of a numerical score. Users can search its comprehensive index by author, topic and publication. The index is based on schema (Twitter) and authorship markup (Google+).
ClearVoice measures your digital authorship signature and your reach and social influence to provide an objective score on a scale of 1-100. Your ClearVoice score is based on a combination of your long-form content and publication power as well as your social engagement.
Once your content has been authenticated, you can request your own profile, which will include your recent articles and any social amplification they have generated as well as social interaction, bio and even a list of the subjects you are considered most knowledgeable about.
Does this really matter? Yes. It does. As the web grows noisier and it becomes more difficult to stand out, having your content measured and your profile listed may provide you, or the organization you represent, with an edge over your competitors.
As Lisa Buyer urges: “Writers, journalists and bloggers: Go claim your ClearVoice profile to leverage your authorship and social reach and promote your overall content influence.”
What do you think? Will ClearVoice be a difference maker for PR pros?
Tee image: Steven DePolo (Creative Commons) Other images courtesy of Clearvoice.com
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