Social Media Updates: Video Ads, Buy Now and LinkedIn Barbie
Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to user experiences.
This creates new opportunities and challenges for PR and marketing pros. But because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes.
Here’s a roundup of this week’s social media updates that may impact how you do social PR or marketing:
More, better video? – Facebook paid between $400 million and $500 million to acquire LiveRail, a company that connects businesses and publishers. It currently targets 7 billion web and mobile video ads per month.
Mood experiment – Facebook’s decision to show users posts with “happy” words or “sad” words and record how they reacted has faced scrutiny because they did so without user consent. However, the results may interest professional communicators. Users’ moods mirrored what they’ve read, but only to a small degree.
1 billion – Facebook has 1.28 billion active users and apparently many are soccer fans. From June 12 to June 29, Facebook had 1 billion posts, comments and likes related to the World Cup.
New form of ads – Twitter announced that it has bought TapCommerce, which targets consumers after they download an app and encourages them to keep coming back. The acquisition comes shortly after Twitter said they would soon have mobile-app install ads in its news feed.
Buy now – For the first time on Monday, Twitter’s “Buy now” button appeared. It showed only on mobile. If users clicked the button, nothing happened. Perhaps it was an experiment?
Targeted ads – LinkedIn launched a pilot program that allows businesses to target ads across the web using the network’s treasure trove of data. Early reports on its effectiveness are mixed.
LinkedIn Barbie – An inspiration to some and inappropriate to others, LinkedIn added Entrepreneur Barbie to its user base. The doll’s profile says she is a “Dream Incubator” where she acts as a “consultant, helping girls around the world play out their imagination, try on different careers and explore the world around them.”
Goodbye, Orkut – As of September 30, Google will have only one social network to manage. It announced that it would shutter Orkut, its first attempt at a social network. It’s unclear how this will impact Google+.
Here to stay – Google co-founder Larry Page recently said that Google+ is a focus for the company and they plan to make it stronger. Rumors of the demise of Google+ may prove to be greatly exaggerated.
Unlock stickers – Snapchat is testing a feature that allows users to unlock stickers by visiting popular locations. If you visit New York City’s financial district, for example, you’ll get a “make it rain” sticker. Advertisers may want to put their thinking caps on in case the network extends the opportunity to them.
Did we miss anything? Let us know in the comments!
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