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Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs

At last week’s Cision User Conference West, I was asked what some of my favorite blogs and industry sites are during my session “The PR Makeover: Integrated Communications That Work.” I promised to follow up with a blog post, but thought it would be even more helpful if I asked some of MY favorite bloggers and industry experts what THEIR favorite blogs and industry sites are and why. Here is what they said (along with a few additions from me):

Deirdre Breakenridge, PR Expanded (the ultimate PR 2.0 expert, CEO at Pure Performance Communications, professor and #PRStudChat founder):

  • Mashable: As a communications pro, I need to know what’s the “new stuff,” what could be the next big thing and what’s hot in social media and technology.
  • Social Media Examiner: When you need to dig deeper into the “how to” of social media, from the Google URL Builder tool to best practices in SEO. You can learn from the Social Media Examiner. They have great podcasts too.
  • Huffington Post:  Everything you could ever want and more from politics and business to tech and media. HuffPo also has a good daily newsletter that sums up what’s going on in the world.
  • Re/code:  With Walt Mossberg and Kara Swisher launching this news site, you’ll want to keep a close eye on their latest venture.  Re/code has great writers and is an excellent source for tech news, reviews and interesting analysis.  
  • Brian Solis:  A leader in social business, Brian’s blog is always cutting edge and focused on what businesses need to do today to survive. There are thoughtful posts on culture, tech and the best ways for companies to design better customer experiences.
  • Spin Sucks:  A great mix of content with a real flair for professional development that’s  “tell it like it is” for marketers and PR professionals.
  • PR Daily:  A good source for articles that cover everything in the world of PR. When you are looking for quick tips, best practices and easy to read articles, chances are PR Daily will cover the topic.  
  • SHIFT Blog:  Good for PR industry insights and interviews with professionals. Timely news and interesting perspectives from the SHIFT team.  
  • Additional Daily Reading:  theSkimm Newsletter, BusinessInsider, Exabyzness, SmartBrief on Social Media and SmartBrief on Business

Jay Baer, Convince & Convert (my absolute favorite resource for content marketing, author of NYT best-seller Youtility, keynote speaker and snazziest dresser in the industry):

“Probably my favorite blog right now is PSFK. It chronicles incredibly interesting developments in marketing, advertising and product design. Very inspirational, and I find so many new examples of Youtility [HS: to find out more about what Youtility is, check out Jay’s awesome book of the same name] from PSFK. The daily email is a must-read for me.”

Gini Dietrich, Spin Sucks (CEO of Arment Dietrich who is sassy, sweet and insightful at the same time, plus, who doesn’t like a blog with a series called ‘Gin & Topics?’):

“My favorite, right now, is Medium. I love all of the different voices and how I can choose which topics to read.”

Heather Whaling, PRTini (CEO of Geben Communication, moderator of #pr20chat, speaker and all around awesome person):

“Adam, the brains behind The Future Buzz, provides a consistent mix of timely industry tips/analysis, peppered with timely “pop culture” topics — always with a data-driven slant. You may not always agree with Adam, but it’s hard to argue with the data. He always makes you think. Now if only he’d write more frequently … I know I’d read more of his content!”

Patrick Coffee, PRNewser (editor of MediaBistro’s PRNewser and AgencySpy, Patrick has all the inside scoop on the PR industry):

    • Digiday (for good insider stuff on agency trends)
    • eMarketer (for great research)
    • WSJ’s CMO Today (for straight-laced, business-centric coverage of marketing trends)
    • Gothamist (for hyper-local news)
    • NYMag’s Daily Intelligencer (for national and local stories/politics)
    • AdFreak (for the most unusually creative work in the creative industry)
    • Vox (for reporting backed up by data)
    • Headphone Commute (for those who, like me, have a great interest in instrumental music for work soundtracks)
    • Gawker (because they made me click, dammit)

Shonali Burke, Waxing UnLyrical (my favorite PR & social measurement expert and founder of #prmeasure and Shonali Burke Consulting):

    1. Avinash Kaushik’s Occam’s Razor. For a data and measurement geek, this is like dying and going to heaven. If anyone can make measurement #sexymagic, it’s Avinash. It should be required reading for all PR pros!
    2. TopRank’s Online Marketing Blog, and my favorite blogger is Lee Odden. Super-smart on PR, SEO and how to put them together, I always learn something there.
    3. Beast of Traal by Karthik Srinivasan, which I bet almost no one knows about in the U.S. It’s a really smart, insightful blog on social media and marketing written by a very senior exec at a major agency in India.
    4. Mark Schaefer’s {grow}. Mark has done a tremendous job of growing a super community while still posting high quality content on a regular basis.
    5. Shelly Kramer’s V3IM. Really interesting views and analysis from her team, with a healthy dose of the personality that makes us love Shelly so.

Incidentally, some of my other favorites not mentioned above are the Holmes ReportAirPRPRNews BlogThe HubChris BroganPRWeek and Sarah’s Faves. There are dozens more, for sure, but these are personally the sites that I check out the most frequently. What are your favorites?

About Heidi Sullivan

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

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