Implementing True Measurement: An Earned Media Management Strategy Learn More

Event: Social Media Strategies Summit – San Francisco

Unless you’ve been living under a rock, you know that that social media is no longer just a place for college kids to post photos of last night’s concert or moms to post pictures of the family vacation to Hawaii. Today, social media is an integral part of any business plan. If your brand, regardless of its space or vertical, is not on social, the you seriously need to rethink your strategy. You need to be where your audience is… and your audience is on social media.

Whether you’ve been strategically using social for business for years or you’re just getting your feet wet in how to integrate social media successfully, it’s always beneficial to hear from the experts and leaders. Events like the Social Media Strategy Summit (#SMSsummit) are focused on educating social media marketers by bringing together senior leaders to share tips, tricks, stories, and best practices.

And that is why Viralheat is happy to be a sponsor at #SMSsummit – San Francisco! If you’re in the area, or if you’re planning on attending SMSS-SF, check out the speakers. There will be a ton of industry leaders talking about real life success stories and how you can be one of them in the future. Check out the full agenda to see what sessions pique your interest.

Speaking of great sessions, here’s one that will definitely contribute to your current and future success. At 10:45 on day two, learn about “Marketing’s Move to Predictive Social Analytics,” hosted by  our very own CEO Jeff Revoy featuring Paul Sebastien, CMO of Udemy and former CMO of DT-HBS/T-Mobile@Work.

In this session, Jeff will talk about how businesses can use predictive social analytics and lead identification to increase conversions and sales by capitalizing on conversations among consumers on social media. Jeff will explore the extinction of current social marketing techniques and will focus on marketing’s move to predictive social analytics. This allows marketing and sales teams to not only identify hot leads, but also offers the ability to immediately engage with consumers prior to their purchase decision and increase the chance of conversion.

Attendees will learn how to:

  • Implement predictive social analytics into their current marketing strategies.
  • Leverage learnings about why marketing is moving toward predictive social analytics and away from traditional and real-time techniques.
  • Integrate social media tools across the enterprise (sales, service, marketing, etc) and how pulling these efforts together under one roof increases efficiency and success.

We’ll have a booth on the show floor so make sure you stop by and say hello to the team. We’ll even show you a live demo of Viralheat and how it will help you exceed your goals. Register now!



Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.