In this session, Jeff will talk about how businesses can use predictive social analytics and lead identification to increase conversions and sales by capitalizing on conversations among consumers on social media. Jeff will explore the extinction of current social marketing techniques and will focus on marketing’s move to predictive social analytics. This allows marketing and sales teams to not only identify hot leads, but also offers the ability to immediately engage with consumers prior to their purchase decision and increase the chance of conversion.
Attendees will learn how to:
- Implement predictive social analytics into their current marketing strategies.
- Leverage learnings about why marketing is moving toward predictive social analytics and away from traditional and real-time techniques.
- Integrate social media tools across the enterprise (sales, service, marketing, etc) and how pulling these efforts together under one roof increases efficiency and success.
We’ll have a booth on the show floor so make sure you stop by and say hello to the team. We’ll even show you a live demo of Viralheat and how it will help you exceed your goals. Register now!