August 18, 2014
/ by Kimberly Cooper
What: As they age, people need to be more aware of ailments that can start to affect their bodies. Health guidelines suggest getting tested routinely for a variety of illnesses that often develop in older adults. This includes prostate cancer, which can be easy to miss because it rarely displays symptoms in its early stages, and in some cases it doesn’t have symptoms at all. In September, learn more about the risk factors and treatments for prostate cancer during Prostate Cancer Awareness Month.
Background: Each person may exhibit different symptoms when it comes to prostate cancer. Some men may have difficulty urinating while others may feel like they are constantly running to the bathroom. Other men might have pain while urinating or might feel a new pain in their back or hips. These are symptoms that can often go overlooked, but they should not be ignored or dismissed. The faster the cancer is diagnosed, the more easily it can be treated and prevented from spreading.
Story Pitch: A variety of groups and organizations can pitch around Prostate Cancer Awareness Month. Family doctors can alert all male patients to prevention methods and risk factors for prostate cancer. Senior centers may also promote prostate cancer awareness by mentioning testing procedures, symptoms, and risk factors for older men. Urologists will also want to focus on prostate cancer, giving specific information about the disease’s causes, effects, and treatments. Meanwhile, wellness and fitness centers can also take this month to address men’s health, promoting their services in addition to providing more information about the disease.
Story Hook: According to the Centers for Disease Control and Prevention, men who are 50 years or older are at a greater risk for prostate cancer. How can men lower their risk of developing prostate cancer and also learn when to look into a diagnosis? Consider the following when you make your pitch:
Tips: A doctor who regularly deals with and checks patients for prostate cancer will have information on how frequently to get checked. In addition, a man who has survived prostate cancer can give a human face to the disease while offering advice about how to handle a diagnosis and how to proceed with treatment.
American Cancer Society (202) 661-5710 www.cancer.org
Centers for Disease Control and Prevention (800) 232-4636 www.cdc.gov
Prevent Cancer Foundation (703) 837-3692 www.preventcancer.org
Prostate Cancer Foundation (310) 570-4725 media(at)pcf.org www.pcf.org
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