Magazine redesigns online and in print
Redesigns are a constant within the media industry and news organizations frequently decide to try out new looks, either for aesthetics, a new mission or usability online. But there’s been an especially large number of magazine makeovers lately, so let’s look at who is putting on a new face:
In July, Cosmopolitan.com debuted its revamped site, giving readers an initial peek at the format the rest of Hearst’s 18 magazines will eventually look like online. According to WWD.com, the sites will all undergo the redesign within the next 12 months. The new Cosmo site includes breaking news updates, a video banner, an infinite scroll of stories, videos, celebrity stories, and a native advertising section called Marketplace. Indeed, WWD.com reported the site now allows for more sponsored content under the new design.
Sports Illustrated’s website also was revamped this past June. MediaBistro.com noted that the site is “cleaner, but also has a distinctly mobile feel with a clickable menu in the upper left hand corner of the page.”
September will reportedly bring redesigns to more Hearst magazine with House Beautiful undergoing a face lift, but this one is happening to the print product. MediaPost.com reported that the magazine’s layout will include more color in the front of the magazine in a Paint Index. Meanwhile, columns on color are being pulled together in a new section called Color, along with a new feature called Color We Love. Two new contributors will join the magazine: Libby Langdon, who will write Libby’s Makeover, and Charlotte Moss, who will write a column called Charlotte’s Eye.
Meredith’s Family Circle is also slated for revamping in September. According to AdWeek.com, vice president and editor in chief Linda Fears noted that they wanted to the rid the magazine of the notion that being a mother is drudgery. In this vein, the front of the book has a heavier emphasis on beauty and style, while a new featured called Modern Life focuses on non-traditional families. Other news sections include Social Circle, which focuses on social media; Talking Points, an advice column; and Well-Being, which covers health issues.
Playboy is slated to launch a new website next week, in the magazine’s attempt to make the site more mom-friendly. AdAge.com reported that the publishers are looking to launch a classic men’s lifestyle destination geared toward entertainment, style, nightlife and girls that can be shared on social media without fear from the sharer that racy photos will pop up. “What we’re going to be doing is if you go to a Playboy.com link that’s not around girls, there won’t be girls around the page,” Cory Jones, senior VP-digital content at Playboy, told AdAge.com.
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