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Change the Channel! Which New Series Are Doomed to Fail This Fall (According to Social Media)

Let’s face it. Not all TV shows are destined or fortunate enough to make it to a second season… some barely even make it past a few episodes and receive the mid-season axe.  Viewership numbers are among the top determinants for a show’s slot on primetime TV. It’s no surprise then, that shows are trying to drum up engagement on social channels… the more conversations around a show, the more intrigued the audience is to check it out.  Last week we took a look at the top five TV shows of the fall season according to social media.  Today we’ll show you which shows are receiving the least amount of love across social networks.

Based on lack of social chatter or high negative sentiment, you might want to change the channel if any of these shows come on.  Our advice to these shows? Rethink your social media strategy and get the conversations going!

Facebook Likes & Twitter Followers Combined (through 8/20/14)

  1. Scorpion – 9,467
  2. Black-ish – 9,195
  3. Manhattan Love Story – 3,376

Based on Volume of Social Chatter (8/13/14 – 8/20/14)

  1. Black-ish – 154 mentions
  2. Mulaney – 119 mentions
  3. Manhattan Love Story – 105 mentions

Based on Negative Sentiment (8/13/14 – 8/20/14)

  1. Mulaney – 15.5% negative
  2. Madam Secretary – 12.8% negative
  3. Manhattan Love Story – 10.4% negative

By Gender

Men

  1. Madam Secretary Secretary – 18%
  2. Blackish – 19.7%
  3. Scorpion – 21.7%

Women

  1. Mulaney – 20%
  2. Blackish – 28.7%
  3. Madam Secretary – 32.8%

We’ll take another look at the top and bottom shows after they’ve premiered to see if our predictions were right. Stay tuned!

 

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