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Social Media Reaches the Parts Other Media Outlets Fail to Reach

I recently turned my back on technology, avoiding all contact with the web, email and social media for 10 glorious days of vacation time with my family. Don’t get me wrong – I love all things digital (and especially social media), but for me, allowing data to roam on holiday would be akin to a car mechanic packing a socket set in his suitcase alongside his each towels.

I’m clearly in a minority here. As we enjoyed a long and relaxing dinner in a fantastic Greek restaurant situated in the beautiful walled city of Rhodes Town, I was bemused to see the diners at the surrounding tables ignoring each other in favor of their Facebook and Twitter feeds. It seems that their virtual friends and their Ice Bucket Challenge antics back home were more entertaining than the quality family time that they had worked so hard over the past 12 months to be able to enjoy.

This is great news for social media marketers.

Social media marketing reaches consumers and continues to influence behavior when other media gets left at home. In fact, a huge percentage of the general public is so hooked on social media that they remain engaged with it even when they should have, to my mind, more alluring attractions.

Social media plays on three very basic human traits:

  1. By and large, we are social animals who want to be seen as a member of a group.
  2. We hate missing out on group activities, news and gossip (even when it is, at best, mundane).
  3. We have egos and like to show off (a vacation provides numerous opportunities to brag, even when you are staring at a screen).

But is this social media addiction healthy?

I would suggest all creative social media marketers need to take the occasional screen break.

Whilst on vacation, I cycled, I walked, I swam, I read books, I lazed on a sun lounger and dreamed up some of the best marketing ideas I’ve had in a long time. Now back at my desk, I’m busy putting those plans into action with renewed energy and drive.

What’s more, because I have the technology in place to keep an eye on the social web and all the conversations that interest me – I’ve missed out on nothing.

Just because social media never takes a holiday doesn’t mean you shouldn’t.

To find out how Viralheat can help you maximize your ROI from social media, join us for a free product demonstration every Thursday at 1pm (PST), 10am (EST), 6pm (UK).

Photo credit: Clarence





Tags : social media

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