Social Media Updates: Cross-Device Reporting, Ice Buckets and Promoted Ads
Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience.
This creates new opportunities and challenges for PR and marketing pros. Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes.
Here’s a roundup of this week’s social media news and updates that may impact how you conduct social PR or marketing:
Cross-device reporting – Want to see if customers who bought your product online first saw it on their mobile apps? As of Wednesday, Facebook has made that possible by rolling out cross-device reporting for ads, allowing advertisers to measure conversions across devices.
Ice Bucket Challenge – The #ALSIceBucketChallenge (dump a bucket of icy water on your head or donate $100 to ALS research) swept the nation this week, proving that a well-crafted social media campaign can get people to, well, dump buckets of icy water on their heads.
Shooting the messenger – The switch to the Messenger App on mobile became official, stirring up some controversy over the Facebook’s intentions with the move; some outlets theorize that Facebook is splitting up its features as a preventative measure in case one of them becomes obsolete.
Effects of liking – What happens if you like everything on your News Feed for two straight days? That’s the question a man set out to answer in an experiment this week. The results? His feed became the dumping ground for almost every promoted post on Facebook.
Promoted video ads –Facebook introduced targeted video ads a few months ago, and now Twitter has followed suit. The company Tuesday announced a beta test of its promoted video ads, which will soon be available to advertisers on a cost-per-view basis.
False resignation – This time a Twitter hack went too far. Russian Prime Minister Dmitry Medvedev’s Twitter account was hacked Thursday, sending out tweets that he was resigning from his position. The tweets were later deleted.
Chromecast – Google+ users on Android can now create slideshows of their photos, videos, links or full Google+ stream and display it on their TV via a Chromecast dongle. Now businesses have an easier way to share content on a big screen.
New ad chief – Facebook Regional Director James Quarles has joined Instagram in the newly created role of Global Head of Business and Brand Development. Among Quarles’ responsiblities are boosting marketing and sales efforts, meaning more Instagram ad opportunities could be on the way.
Even more videos? – Vevo on Wednesday became the latest external video player to partner with Pinterest to stream more video content into the platform. All Vevo videos will now feature a “Pin It” button to be easily shared with fellow pinners.
College students’ choice – Quickly rising in popularity, Snapchat may become the best way to engage college students — at least, a better way than Facebook. A recent study found that 70 percent of college students use Snapchat at least once a day, while only 11 percent report posting on Facebook daily.
Are there any other social media updates or pieces of news that we missed? Let us know in the comments.
Want to see some other great posts you may have missed by Vocus? Check out our Social Media Etiquette Infographic and our post featuring 8 Content Curation Tools That Will Slash Your PR Budget.
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