Technology, Strategy and People: Vital Components for Social Media Marketing Success
I’ve worked with technology companies for the best part of 20-years. Throughout this time, I’ve met countless business owners and marketers who are desperate for quick wins. I hate to burst their bubbles – marketing is difficult and the sooner they appreciate this, the more successful they will become.
Instead of looking for quick wins, silver bullets or “black hat” marketing magic, they would be better focusing on strategies to drive efficiencies. This often involves technology. However, a vital component of any investment in technology is also human endeavor.
Technology like Viralheat will save you time, money and effort when planning and executing your organization’s social media strategies. It will help you listen more effectively to multiple social channels (and as it is used, it will learn and become even more sophisticated). It will also help you publish more strategically (focusing on the various styles and publishing patterns that work best for each individual platform).
But here’s where technology will really help you succeed:
Increased levels of efficiency afforded by technology will enable you to put more creative and strategic effort into your promotions, your customer services and your product development. In short, it will give you more time, more insight and greater freedom to become better at your job.
Too many people believe that technology and strategy are interchangeable. They are not. But when combined the results can be fantastic. This means you should aim to combine your best people with best of breed technology solutions. That means no more farming out social media to the office intern or youngest team member (because they “get” social media). This means no more giving social media little more than lip service because you cannot see the ROI (Hint: It’s everywhere). This means no more following the crowd and actually striving to make a difference in your organization.
Remember: Great technology + great people = fantastic results.
To find out how Viralheat can help you maximize your ROI from social media, join us for a free product demonstration every Thursday at 1pm (PST), 10am (EST), 6pm (UK).
Photo credit: Bernard Goldbach
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