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10 Tips to Ace Your First Television Interview

All your hard work in pitching journalists has paid off, and now you’ve been invited to participate in a television interview. Congrats! Now you’ve got to ensure you come off as professional and memorable. Nothing to it.

TV Interview Tips

1. Choose Your Outfit Wisely

Now is not the time for that colorful checkered or striped shirt you just bought. Patterns render oddly on screen, and distract attention from what you’re saying. Instead, opt for bold and bright colors that warm up your skin tone, or, if you’re dark-complected, go for basic white.

Keep accessories to a minimum. Women, apply makeup that will enhance your features (slightly bolder than you might wear day-to-day) and darker lipstick. Your goal is to look good on screen without going overboard or detracting from your message.

2. Practice Your Sound Bites

Sound Bites - TV Interview Tips

You know the topic of your interview, so spend time thinking about the key points you want to get across. And remember: even if you’re interviewed for 10 minutes, the news channel will likely whittle that down to just a minute or two. So keep your comments succinct, and work on developing sound bites that will leave viewers associating you with your message.

3. Send Questions to Your Interviewer

If it’s an option, send the reporter or anchor who will be interviewing you some questions to ask that you’ve already got the answers to. This will guide the interview toward familiar waters and keep you from hemming and hawing while you think of a response.

4. Control Your Body Language

Body Language - TV Interview Tips

You’ll likely be nervous or amped up during your interview, but strive not to let it show. Maintain eye contact with your interviewer and avoid glancing off set. Keep your hand gestures to a minimum. Keep them in your lap if they want to wander on their own.

5. Slow Down Your Speech

Boy, is this one hard for me. I speed up my speech whenever I get excited or nervous. People can’t understand a darn thing I’m saying sometimes! If you’re the same, pause, take a breath, and respond slowly and clearly.

6. Practice Ahead of Time

Practice - TV Interview Tips It can make you more comfortable if you practice a faux interview beforehand, either with a friend or in front of a mirror. This can show you what you’ll look like to your audience and help you correct any issues like slumped posture.

7. Choose Your Listening Face

Here’s another from my personal files. I tend to look mean when I’m concentrating. (There’s a meme out there on the Internet about such an affliction, but I won’t bring it up here.) For interviews, I try to remember that and paste a smile on my face so I look friendly while I’m listening to my interviewer.

8. Forget Your Audience

Forget Audience - TV Interview Tips

If the idea of thousands — or millions — of people watching you on television will send you into paralysis, don’t think about it (easier said than done, right?). Instead, focus on the fact that this interview is all about you and the person interviewing you. You’ll feel less pressure to perform well if you ignore the rest.

9. Keep Your Answers Terse

You might want to wax on and on in response to an interview question, but resist. Give more than a “yes” or “no” response, but wait for the interviewer to ask more questions, rather than derail her plan with your own verbose answers.

10. De-stress Just Before You Go On 

Yoga - De-Stress - TV Interview Tips

If you’re a nervous ball of energy before your interview, tense up all the muscles in your body for a few seconds, then release them. Practice deep breathing and calm thoughts, and you’ll do just fine!

Do you have TV interview tips? Let us know in the comments.

Want to perfect your pitches to earn TV interviews? Get this free guide from Vocus now!

Image: flash.pro, Leon Brocard, laffy4k

About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

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