Earned Media Management: The Evolution of PR and Comms Learn More

Celebrate World Food Day in October

Global egg rounded with arrowWhen: October 16

What: In the U.S. and around the world, family-run farms account for 56 percent of agricultural production. Meanwhile, over 98 percent of farms in the world are family-run farms. As World Food Day approaches on Oct. 16, recognize the vital role family farms play in the bigger agricultural picture.

Background: World Food Day was established in honor of the Food and Agriculture Organization of the United Nations being created on Oct. 16, 1945. The event seeks to draw attention to a range of economic, technological and ethical issues surrounding agriculture, including raising awareness of issues behind poverty and hunger. The World Food Day theme for 2014 is Family Farming: “Feeding the world, caring for the earth”

Story Pitch: Groups which work in development and agriculture are suited to participate in this day. Associations that work to aid rural communities can focus on how farming may lead to financial and food independence but also focus on the economic and environmental pitfalls that many small family farmers face. Highlight specific programs and efforts by your group to educate and empower family farmers. Organizations that work to reduce and end hunger will want to consider partnering with rural and urban aid groups to devise methods of putting family farming to use to end malnutrition and unemployment. Agricultural companies can take this as an opportunity to show their support for family farms by donating resources to developing nations and holding community events and seminars for local family farmers. Meanwhile, farm markets locally and on a nationwide level can promote buying local.

Story Hook: According to NorthernPublicRadio.org, food shortages in cities can be countered with urban farming methods. What can be done to support this type of agriculture? Keep the following in mind when making your pitch:

  • What are the advantages and disadvantages of urban farming?
  • How many jobs are generated by family farming?
  • What major and minor problems are facing global agriculture?
  • What stops family farmers from becoming self-supporting?

Tips: Be sure to provide contact information for local family farmers as well as experts in agricultural development.

Resources:

Agriterra
agriterra(at)agriterra.org
www.agriterra.org

International Fund for Agricultural Development
(212) 963-0546
ifad(at)un.org
www.ifad.org

National Family Farm Coalition
(202) 543-5675
www.nffc.net

World Food Day
fao-newsroom(at)fao.org
www.fao.org/world-food-day

–Researched, compiled & written by Nicholas Testa
Event Dates  from CHASE’S Calendar of Events

 

 

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.