Infographic: Everything PR Pros Need to Know About Facebook Ads
This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco.
Three years ago, Facebook announced that it had reached its 1 million advertisers landmark, each using the website to advertise for the first time ever.
The company got its name, and reputation, and quickly revenue soared. But being that popular has its downside: space is limited.
When Facebook hit the 1 million advertiser mark, it showed. Ads littered walls. Others popped up and distracted users. Many social media users began searching for other social media platforms, such as Instagram, where advertisements were less in your face.
That left many PR pros wondering just how sustainable Facebook’s advertising campaign would be in five years, 10 years, even 15 years if the social network kept growing its advertising base.
What good would Facebook ads do to promote your latest piece of content marketing or a major publicity hit if your target audience migrated away from the platform or turned a blind eye to all the ads.
Thanks to a recent restructuring of advertising, Facebook is now completely changing how they do business. Instead of allowing companies to advertise anything they want, they are streamlining ads they think will match targeted clientele. Here’s everything PR pros need to know about Facebook ads:
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