September 10, 2014
/ by John Hayes
While the likes of Facebook, Twitter and Pinterest hog most of the social media limelight, LinkedIn quietly beavers away in the background. While the other social media channels mix work with pleasure (with more focus on the later), LinkedIn is very much a place of work with 300 million+ business users and a profitable history dating back to 2006.
As a B2B marketer I find LinkedIn the most useful social network out there. It helps me keep a track of my business contacts, distribute content, sell tickets for events, promote webinars, drive publicity for my books and help position myself and the organizations I work for as high profile thought leaders.
LinkedIn is more than just a social network. It is a publisher, it is a recruitment platform, it is a highly targeted advertising platform, it’s a place to find customers, partners and solicit and seek advice. In fact, if you are in business there is not a lot you cannot do via its network of business platforms.
Mastering LinkedIn Groups
LinkedIn Groups are just one of the many useful features on the site.
Harnessing the power of LinkedIn Groups to build your reputation and generate interest in your organization demands more than simply setting up your own group and posting the occasional update or comment as you would do on other social networks.
The key to finding success on LinkedIn Groups is to engage with people outside of your normal sphere of influence. This means joining multiple groups and contributing to them with useful and informative content.
LinkedIn Groups are not a place to constantly plug your products or services. People want solid advice (which might include a reference to your organization), not a sales pitch. Successful use of LinkedIn Groups demand you have an opinion and are willing to put your head above the parapet and engage with the conversation.
The most engaging members with informed opinion (backed up by case studies and testimonials) stand the most chance of being recognized as influential thoughts leaders and winning new business on the back of their enhanced profile and reputation.
8 Steps to Finding Success on LinkedIn Groups
To find out how Viralheat can help you maximize your ROI from social media, join us for a free product demonstration every Thursday at 1pm (PST), 10am (EST), 6pm (UK).
Photo credit: Sheila Scarborough
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-312-922-2400from 8 AM - 5 PM CT