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#MetricsChat Recap – Friendemic Talks Content Creation & Curation

The third installment of #Metricschat was explosive! If you didn’t make it, you missed a hyperactive hour of industry experts and interested users discussing social marketing and how to best take advantage of their social media presences.

This week’s topic was on content marketing- with a lot of focus on the importance of content creation and curation. Our resident experts were the fine folks at @friendemic, specifically @mrjasonbarber. They were a great source of knowledge on everything from content planning to audience targeting and more.

The #metricschat this week was filled with great discussions and although we can’t post all of it here, we compiled the top 7 best answers to some really great questions and discussions coming from the chat. If you want to read more, join us next time on #MetricsChat live!

Remember, #MetricsChat is every other Thursday featuring new topics and new experts. If you or someone you know would like to be a guest on #MetricsChat, please email marketing@viralheat.com with the subject line “#MetricsChat.”

The Top 7 Questions & Answers

  • First, we have the best way to balance curation (collecting and resharing content) and creation (making new content to share). @KeniSueNelson writes:
    “I’m going to throw out a percentage. Should be 80% creation, 20% curation. 110% awesome”
  • This is a great display of social marketing work ethic – give the people what they want and mix it up. This is reinforced by @eileenrene who follows up on that with her own analysis.
    “I agree that there should be a mix – creation is important because it brings new content, curation because it reinforces.”
  • You can’t rely on curation alone because you want to avoid seeming like just a robot re-posting content. @CacheWalker agrees:
    “Yes, don’t wash out your identity by becoming an RSS feed.”
  • Creating content is key as it can help you share relevant information as well as make you a thought-leader in your space. @friendemic goes on:
    “The only way that you can really share something that is 100% your brand is if your create it.”
  • Of course, these rules are all dependent on network. Using the social networks correctly is also key as @friendemic notes:
    “Generally speaking, Twitter is more focused on curation and Facebook is more focused on creation.”
  • All this effort into content curation and creation  is important because at the end of the day you are speaking to interested users who want to view your content… and who doesn’t want that? @CacheWalker tweets:
    “Turning customers into social advocates is basically money in the bank!”
  • Finally, @ggsolutions123, @friendemic, and @KeniSueNelson discuss the procedure of how to turn keep the audience interested and coming back:
    @KeniSueNelson – “Its definitely costly, but if you create strategic content that is high quality, it usually has a higher return.” 
    @friendemic – “Definitely make a content calendar and plan ahead. Have templates and photos available to easily use.” 
    @ggsolutions123 – “Yes. Timing need to be right too if someone’s building a nascent brand.”

Thanks again to all who joined and participated! And for the lurkers who wanted to check it out before jumping in, we hope you learned a lot from Friendemic. Even more so, we hope you join us again in two weeks for an all new #MetricsChat, complete with a new topic and new guest expert.

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