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Recap: #MetricsChat – Product Marketing With Tobias Kemper

And another successful #MetricChat is in the books. Yesterday we had the pleasure of chatting with Tobias Kemper, product marketing extraordinaire.


The questions were abundant and posed quickly, but Tobias was on top of it all, providing our eager audience with tips and tricks of successful product marketing today.

Let’s take a look at some of the top questions from the session and Tobias’ responses to them all.

Q1: Every section of marketing is affected by social nowadays. How has social changed the way product marketing works? (@eileenrene)

A1: It’s an addition resource to collect product feedback, but also market the product itself and create awareness.

Q2: What product marketing method would you deem passé? (@dumb_captcha)

A2: I wouldn’t dismiss anything that can deliver quality intel.

Q3: Then is the main goal of product marketing to collect info or to market the product? (@Kontheinternet)

A4: It is collecting quality intelligence to better market the product itself and validating marketing campaigns.

Q5: Perceptions of the product or product’s reality – which is more important? (@josephjnolan)

A5: Reality long term, perceptions can gain you a quick win, but you better back them up ASAP.

Q6: What is the difference between “product marketing” as a discipline when compared to “marketing” in general? (@suruchisharma23)

A6: It is about product validation, target market insights, customer feedback and testing – more quantifiable

Thanks again for all who joined us! Don’t miss out on the next #MetricsChat, October 2 at 3PM PDT.

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