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Social Media Updates: Facebook’s Future, Security and Spambots

Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to user experiences.

This creates new opportunities and challenges for PR and marketing pros. But because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes.

Here’s a roundup of this week’s social media updates that may impact how you do social PR or marketing:

 Facebook

Facebook Social Media Updates

Rising phone bills – Did Facebook’s new autoplay video feature send your phone bill soaring? Many have complained. Fortunately, there’s a way to turn it off, but your audience might not know that. (Click the link to learn how to turn it off.)

Futuristic Facebook – The future may belong to Facebook. The company has recently purchased 100 patents related to the fields of virtual reality, video, peer-to-peer printing and speech translation. While talk often is of Facebook’s demise, they are certainly planning for the future.

Great ad deals – According to a recent study, even as Facebook costs rise, the social network has the most cost-efficient ads. Facebook ads outperformed the industry average by 70 percent.

Twitter

Twitter Social Media Updates

Bug bounties – Knowing that security breaches have made people wary of online services, Twitter has launched a bug bounty program for its multitude of services. The program pays people who responsibly report threats a minimum of $140 per threat reported.

Visual updates – Notice anything new on Twitter? The social network unveiled a new font aimed at increasing readability. It also increased its selection of colors for user profiles among other changes.

Private chats? – Ever feel like having a conversation with only a select group of people instead of the whole world? Twitter has hinted at developing private chats. It would be a great option for focus groups, customer training and so much more.

LinkedIn

Social Media Updates - LinkedIn

Increased data control – LinkedIn is planning to roll out tools to give users more control over the data related to their account. One tool will allow users to see every device that has accessed their account.

So long, InMaps – The network visualization tool InMaps went kaput on September 1.

Google+

Google+ Social Media Updates 1

Authorship bounced – Just before Labor Day weekend, Google announced that authorship will no longer impact search results. For many, that means wasted time developing their G+ profiles.

Instagram 

Social Media Updates - Instagram

Spambots – Spam is definitely against Instagram’s terms of use, but the newest bots are more advanced than ones seen in the past. They create new accounts using real names, their pictures and even photo captions. 

Pinterest

Pinterest - Social Media Updates 

New analytics – Business accounts now have access to new analytics that show how your Pins from your profiles and website perform. The data gives users tons of data, including information about shares, comments, likes, geographical data and target audience interests.

Did we miss anything? Let us know in the comments!

Social media overwhelming? See how Vocus can help. Take a demo now!

Google+ Image: Yoel Ben-Avraham (Creative Commons)  Featured Image: webtreats (Creative Commons)

Tags : Social Media

About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

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