Webinar: Social Media, Email & Content Marketing – Building a Cohesive Strategy
Marketing works at it’s very best when campaigns are built over a series of complimentary and fully connected channels. Sadly, too many organizations still operate their marketing activities in silos, failing to maximize the opportunities afforded to them by cross-pollination and wasting time, resource and budget on disconnected campaigns.
Viralheat are proud to announce a special webinar on September 22 at 5pm (BST)/12-noon (PT)/9am (ET), hosted by John W. Hayes who will explain why social media, email and content marketing are perfect bedfellows and how when combined can produced amazing results.
During the webinar you will learn:
- How to re-appropriate and optimize content content across multiple channels
- How to integrate channels, turning low cost retention tools into powerful acquisition marketing platform
- How to build community around your content, enhance relationships, generate leads and sell more
- How to combine reporting, giving you a single view of the truth
To register for this webinar click here.
About John W. Hayes
With more than 18-years’ experience in online marketing and ecommerce, John W. Hayes works with major technology brands including iContact and Viralheat, demonstrating how organizations of all sizes can maximize their potential from email, social media and content marketing-led strategies. He is the author of two books, Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing and A Crash Course in Email Marketing for Small and Medium-sized Businesses. He is a regular speaker at events throughout the UK, Europe and the US and is a prolific blogger across numerous sites. To learn more about John W. Hayes’ latest projects you can connect directly with him on Facebook, LinkedIn and Twitter.
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