October 13, 2014
/ by Kimberly Cooper
When: November 9
What: A major part of a parent’s job is to keep her child safe from harm. However, accidents occur in the most unlikely of places. Each year, children are hurt or killed by accidents, some through vehicle collisions, others by drowning or suffocation. Promote the importance of being vigilant on the anniversary of the founding of the National Child Safety Council (NCSC).
Background: In 1955, the Police Safety Service was formed to promote child safety, specifically promoting awareness for child deaths in accidents. It was soon changed to the National Child Safety Council, but with the same message: to promote awareness and prevent needless childhood accidents and death.
Story Pitch: A number of groups and organizations can pitch around the anniversary of the NCSC founding. Elementary, middle and high schools can promote child welfare and safety by noting the incidents of accidental child deaths. High schools in particular can create awareness for underage drinking and drug use, organizing DARE programs to discourage drug use. Doctors and pediatricians will want to also note the importance of a watchful eye, alerting parents of the most common causes of accidental injury and death. Child car seat manufacturers may also promote the importance of using a car seat properly. They can make customers aware of car seat laws and also provide instructions on how to properly install a car seat. Meanwhile, retailers and manufacturers can promote the latest products and safety features.
Story Hook: According to the Centers for Disease Control and Prevention, an average of 12,175 children from ages 0 to 19 die each year in the United States from accidental injury. Consider the following when you make your pitch:
Tips: Schools that have established anti-drug programs in place may have great tips on how to avoid underage drinking and drug use for teens. In addition, doctors and pediatricians can give some suggestions on how to best avoid accidents in the home. Pro-active parents can speak on what steps they take to keep their children safe in all matters of day-to-day activities.
Child Welfare League of America (703) 412-2400 www.cwla.org
National Child Safety Council (517) 764-6070 www.nationalchildsafetycouncil.org
Prevent Child Abuse America (312) 663-3520 www.preventchildabuse.org
Safe Kids Worldwide (202) 662-0600 www.safekids.org
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