New organization innovations in Q3
Last week inVocus featured some of the cuts and downsizing that happened toward the end of the third quarter. Today we’re looking at some of the positives by showing a number of initiatives brought to the table by various news organizations in Q3.
WWD.com reported last month that Hearst Magazines has formed Hearst Magazines Publishing Services, which is designed to help medium to large-sized publishers. In conjunction with CDS Global, a publishing firm owned by the magazine publisher, Hearst will offer print and digital services to clients. This could include consumer marketing, procurement, production, website, app and e-edition development or management, content creation, financial management or subscription management and fulfillment. “We can help build circulation models for third-party publishers,” John Loughlin, executive vice president and general manager at Hearst, told WWD. “Potential clients could have access to our digital asset management system.”
Last Month the Washington Post launched In Sight, a photo vertical that showcases more photojournalism. From haunting pictures of a blood moon to even more haunting images of a crypt keeper’s find in Guatemala, it offers a highly visual look at stories being covered around the world.
The Wall Street Journal has also been innovating, specifically by offering subscribers some extra perks, reported Nieman Journalism Lab. This includes access to invite-only events, discounts, as well as behind the scenes tours. “As a WSJ+ member you could get a talk and tour of the Journal newsroom (“learn how our famous stipples are made,” the event advertises) with editor in chief Gerald Baker or see a conversation between Whoopi Goldberg and legendary TV producer Norman Lear,” wrote Nieman reporter Justin Ellis.
In late August, it was announced that Sinclair Broadcasting Group was launching Sinclair Original Programming. The new division develops and creates original content, focusing on entertainment and business-to-consumer content like infomercials and direct response commercials, reported TVNewsCheck.com. Shows will be developed for MNT and CW affiliates.
Internationally, innovation can sometimes be fun and quirky. In August, the Times of London reintroduced the sounds of typerwriters clacking, although journalists obviously did not resort to using the now-archaic machines. Instead, a speaker was used to emit the sound. The hope being that it would increase energy levels, reported Independent.co.uk. Sadly, JimRomenesko.com reported that Times spokesperson Jessica Carsen wrote in an email to him: “Sadly the experiment has now finished, the clack-clack-clack was endearing for some, but not for all!”
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