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Social Media in Review: October 2014

For social media marketers, business moves fast. The industry is continuously changing– it’s the best and worst thing about working in the field! We want to share a few stories that caught our eye this month. Let us know what you think!

Spot.IM enables social micro-networks for any website

Many websites try to foster social sharing and conversation by adding a comments section or Facebook comment integration to their content. Spot.IM allows website owners to create a social network specifically for their site, just by dropping two lines of code into the backend of their websites. Allowing for private messages and conversations instead of just threaded public comments, Spot.IM aims to foster tailored social communities in new and valuable ways.


Skype launches “video voicemail” app Qik: aims at Snapchat?

Skype’s mobile-only Qik app allows users to send quick video messages to their contacts. While many may see Skype as basic, no-frills utility, Skype seems to be aiming at injecting some fun into their new app. Aesthetically pleasing and extremely easy to use, Qik may very well capture a slightly more grown-up version of the crowds that love Vine or Snapchat. They may not be direct competitors, but it’s easy to see how the two services may have influenced Qik’s creators.

Taco Bell nukes their social media following, draws focus to app launch

If you take a glance at, you’ll notice a black profile picture and header, a single tweet, and only 5,400 followers (at the moment), down from 1.4 million earlier this month. In anticipation of a new mobile ordering app, Taco Bell has pulled quite the social media gambit in erasing almost all of its social content and followership, to focus the audience’s attention on a singular point. The strategy seems clear, even if it does carry a big risk. Social media marketing creates a lot of noise; if you want to be heard, you can be louder… or you can remove the noise.


Twitter unveils developer-friendly Fabric

Social media giants like Twitter have always had tenuous relationships with 3rd party app developers. With Fabric, it seems that Twitter has thrown developers a pretty sizable bone. Fabric is composed of a series of tools such as Twitter Digits, which will allow developers to take advantage of the ability to log users in using just their mobile number (significantly lowering signup/sign-in barriers), and Mopub, which will facilitate the creation of native Twitter ads. Fabric represents another major step in the collaborative nature of Twitter, who has long relied on 3rd party apps to enrich user experience.


Facebook recognizes steps to kill click-bait

First, props are in order for the click-bait-inspired opening line of the linked article from Forbes. In response to user feedback, Facebook claims that they will soon begin cracking down on shared links that disguise the actual content of the article. Whether this represents a minor change in semantics or a major clean-up of garbage content, remains to be seen. Now, can we get Facebook to work on a subject matter filter for politics, religion, etc.?


Following social media certainly feels like trying to hit a moving target. Driven by a robust community of startups, and gaining new users every day, it’s important to stay informed and engaged to keep up. If you’ve seen something you want to share, tweet @viralheat and let us know!

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