Social Media: It’s Time to Grow Up
For as long as I have worked in the arena of online marketing (coming up for 20-years now – can you believe it?), I’ve battled against a worrying perception in business. That is, anything to do with technology is a young person’s game and therefore should be farmed out to junior members of staff with limited experience and on an appropriately low wage.
In the social media environment – this represents a huge risk.
Social media has the potential to make or break an organisations reputation. A negative experience shared on social media can cause the sparks that ignite a wildfire and without experienced hands monitoring and managing communications the results can be disastrous. You wouldn’t (or rather shouldn’t) farm out your Public Relations strategy to the least experienced members of your team, so why take such a risk with social media?
Note: The fault isn’t with the young people who work in social media. The digital economy is largely steered by this group of tech-savvy, articulate and educated people. The problem lies in the importance many enterprises give to social media. This could be due to the fact that many senior (older) managers, directors and board members still do not fully understand the medium.
It’s time for social media to grow up and get the respect it is due.
If you are concerned that social media is getting short shrift within your organization, ask yourself the following questions:
- Do my social media team have the experience to answer (or at the very least find the answers to) any question that is presented to them?
- Do my social media team have the authority to make decisions that resolve problems and protect my organizations credibility and reputation?
- Are my social media team rewarded enough to inspire them to go beyond the call of duty?
- How is social media integrated into the wider enterprise?
- Are you social media team represented at board level?
If you answer “no” to the majority of these questions, you might not be giving social media the opportunity it deserves to succeed. In this case, it’s time to grow up.
To find out how Viralheat can help you manage your social media activity in a timely, engaging and profitable way, join us for a free product demonstration every Thursday at 1pm (PST), 10am (EST), 6pm (UK).
Photo credit: AdorkableCrochet
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