Earned Media Management: The Evolution of PR and Comms Learn More

Webinar: Identifying and Activating Social Media Influencers

Social networks are ripe grounds for conversation, changing how businesses function from sales techniques to marketing strategies to customer service efforts. Consumers believe and trust the opinion of someone they know over traditional advertising or marketing, making word of mouth one of the most powerful techniques in business.

There are highly influential social users whose opinions the public trust – and many have a hefty following to boot. These users can act as top tier ambassadors for a brand, which is why brands of all sizes should engage their influencers.

Join Viralheat and Influitive on October  30 at 11AM PDT as they host a special webinar on “The Power of Identifying and Activating Social Media Influencers in 7 Simple Steps.” In one hour you will learn:

  • why influencers matter.
  • how to identify online influencers.
  • how to activate influencers as brand ambassadors.
  • best practices to keeping influencers positively engaged with your brand.

Take a second and think about your most recent major purchase – perhaps a car if personal or a SaaS (Service as a Software) product if business related. How did you go about your buying process? If you’re like majority of the consumers out there, you turned to the Internet to do your product research first (likely on the company website). And after you narrowed down your selections, you likely researched what other consumers had to say about it before making a final selection. The truth is, the opinions and feedback of those similar to us, help us make decisions every day – from what service to purchase for your business to what you and your partner should eat for dinner. 75% say product info found on social channels influences their shopping behavior and enhances brand loyalty so it’s important you pay attention to what people are saying about your product or service.

Remember, word of mouth and personal recommendations are more powerful than any kind of advertisement. Identify and activate your influencers today so you build strong relationships and bring in new business. Register for the webinar today!

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.