How Pinterest Can Help With PR
This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco.
While most brands have a Facebook or Twitter strategy, many don’t have a Pinterest strategy. Unfortunately, this can prevent businesses from reaching their target audience.
Over recent years, Pinterest has grown into a very popular social media platform. According to Pew Research, one-fifth of adults use Pinterest — which is more than Twitter or Instagram! Clearly, Pinterest is quickly evolving into a platform where people come together to share what inspires them and to interact with brands.
If you’ve been thinking about using Pinterest to promote your business, there are a number of ways you can use the platform. Keep reading to find out how you can use Pinterest to market your brand or business:
1. Tell a visual story.
The goal of public relations is to tell a story about your business. By using Pinterest, brands have the opportunity to bring their story to life through visuals.
From merchandise to recipes, you can create Pinterest boards that tell your business’ story. Through this visual story, you’ll relate to more customers and inspire them to pin your content.
2. Share articles and blog content.
Pinterest is an excellent social sharing platform if your brand creates a variety of owned content. Use Pinterest to pin blog posts, news articles, white papers, ebooks and even e-courses. As long as your content includes engaging visuals, it’ll likely draw more people to your brand.
3. Create community boards.
Another great way to engageyour target audience is to create community boards. These boards can be public and brands can invite any Pinterest user to pin to these boards. This is a great way to crowdsource content from your customers and learn more about their interests.
In addition to boosting engagement through community boards, brands will also have more access to influencers. These boards will allow brands to gain more exposure for their business and greatly increase engagement.
4. Design a Pinterest-friendly website.
If you want to boost engagement on your website, make it Pinterest-friendly. This can be done by adding “pin-it” buttons to all images and embedding product pins into your website. It’s also important to post only high-quality images and videos on your website that will encourage people to pin and re-pin your content.
5. Connect with journalists.
A unique way to build more relationships with the media is to connect with journalists, bloggers and reporters through Pinterest. Start following these professionals and re-pinning their(?) content. By doing this, you’ll learn more about their niche and find ways to establish relationships with these journalists.
For example, if you work for a boutique PR firm and one of your clients is a wedding planner, you might want to follow bloggers or journalists who write for wedding design outlets. This is a great way to find out what inspires them and the type of content they consume in their niche.
As you continue to use Pinterest for your business, think about the overall goal you have for your strategy. Although you might be focused on driving traffic to your website, you should also think about providing value for your audience. Find the right balance between sharing your brand’s content and re-pinning the content of your followers. This is a great way to show your audience you truly care about building an online community for them through Pinterest.
What are some ways you’ve used Pinterest to market your business or brand?
Image: Mkhmarketing (Creative Commons)
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