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Infographic: A Snapshot of the Evolving PR Tech Landscape

Content marketing. Social media. Measurement. Media relations. Big Data.

Can you imagine doing your job without the aid of technology? Public relations has so many components that PR pros rely on tools for their day-to-day activities.

A quick look at the overall landscape shows a multitude of tools competing for a piece of the $2.2 billion global PR software market by offering a variety of products and services. Whether you want to build awareness or measure your PR efforts’ impact on the bottom line, there is a solution available for you.

AirPR recently released an infographic that categorized PR solutions by the solutions they provide. Take a look at AirPR’s visual to see the vast landscape of PR tech software for yourself.

PR Tech - Evolving PR Tools

Unsure which tools are best for you? Join Kellye Crane’s “Tool School: PR Success in 2015” webinar on December 11 for an unbiased analysis. Register now!

About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

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