Use the Holidays to Build Creative Muscles!

Handling Comms During COVID-19? We've compiled our best resources.

“Creativity is a muscle. Exercise it daily — if you only need to create once a week, your muscles may have atrophied if you don’t do it just because you don’t have to.” Joel Falconer,

Have you ever had one of those wonderful “aha!” moments at work? One of those times when the perfect idea popped into your head and you knew it was the solution you and your team had been seeking? Ever been in a client meeting, sitting glumly listening to voices drone on and on, when suddenly you saw the entire problem from a new angle, one that changed everything?

That’s creativity.

Creativity is the lifeblood of any organization’s true growth. Creative problem solving abilities are what set you apart from your competition. Creative PR campaigns stand out in the crowd, help reach client goals and get people talking. Creative visuals jump off page and screen and into our minds and hearts. Creativity matters.

Yet, getting and keeping creative juices flowing can be an ongoing battle, as all of us respond to the pressure and challenges of daily life.

Right now most of us are stumbling to the end of the year, and toward the holidays, which for some, have already started. We’re juggling myriad responsibilities. Work and family and holiday commitments intermingle and for many of us, being or feeling creative is the last thing on our minds.

Yet creativity, that mysterious and powerful “thing” we hear about so often, is an integral part what we bring to our work and our lives.

And a stifled or burnt out sense of creativity can be easily recharged or built stronger during the holidays.

What Is Creativity?

What Is Creativity - Public Relations

“Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking,” says Linda Naiman of Creativity at Work. “You learn to be creative by experimenting, exploring, questioning assumptions, using imagination and synthesizing information. Learning to be creative is akin to learning a sport. It requires practice to develop the right muscles, and a supportive environment in which to flourish.”

Merriam Webster defines creativity as “the ability to make new things or think of new ideas.”

Though we often tend to associate creativity with the visual arts, music and literature, creativity expresses itself in myriad other ways at work and at home. We see it in the way people make something work on a limited budget, or teams come up with new and exciting solutions to client problems. We see as we watch kids approach digital tools, fearlessly using them in ways we’ve never imagined. We see it in exploration and discovery and in new product development. 

How Do We Use Creativity in PR?

“Developing ‘creative’ solutions to problems is a critical part of the planning process in public relations,” says Edward Glassman in his book Team Creativity At Work I and II: Creative Problem Solving At Its Best. “Creativity in the field involves developing new themes for programs or stories, identifying new audiences or creating new media opportunities.”

Whether we’re part of a “creative team” or working as a solo PR, all of us use creativity on a daily basis. We call on it to find the right approach for a pitch or campaign, in the use of digital tools in new ways, and sometimes in just figuring out how to keep on keeping on. We use our creativity in working on public relations campaigns, finding the perfect joke or story for our presentation and in combining just the right words to get and hold an audience’s attention.

But Creativity Can Be Easily Squelched 

Squelched Creativity - Public Relations

Deadlines and work pressures, self-criticism and being too concerned with what your co-workers will think of you can squelch creative thinking in a heart beat. Feeling like you need to follow the rules and color inside the lines, or being afraid to try something new or stick your neck out are also creativity-killers.

And finally? Stress and anxiety, are the big blockers. You  may feel as you find yourself working through all of the tasks associated with the end of the year and approaching holidays. Yet strangely enough, those same holidays can be exactly what you need to rebuild your creative muscles and recharge those creative batteries.

10 Steps to Building Creative Muscle During the Holidays

1. Walk away from the routine.

Use your time away from the office to celebrate being outside of your daily routine. Do something different, out of the ordinary for you, and note how much fun you have. Store those thoughts and feelings away for later.

2. Give yourself permission to have fun.

Holiday Fun - Creativity for Public Relations

Many of us dread certain aspects of the holidays. Whether it’s the annual dysfunctional family get together or the watching of that odious Christmas special one more time, try to give yourself permission to have fun. Find something you can enjoy and view the holidays through a filter of determined enjoyment.

3. Explore new places or holiday customs.

Visit someplace new or explore new and different holiday customs. Breaking away from the familiar, whether it’s geographic or cultural, feeds your mind and provides new images, sounds and smells for your creativity to feast on.

4. Express your inner artist through decoration.

Holiday Decorations - Creativity - Public Relations

Have fun with the gaudiness of the holidays and express your inner artist by decorating. Try something new, experiment and have fun. In regular day-to-day life we often overlook our hidden artistic sides. Even the least artistic person can put up some fabulous holiday decorations.

Want tools that will help create visual content and more? Check out Kellye Crane’s on-demand webinar now!

5. Give back.

Giving to someone during the holidays just feels good and warms the heart. Find a way to give back to your community, to your friends and to your family. You’ll smile and your heart will lift.

6. Soak up holiday music and pageantry.

Music - Holiday Creativity - PR

Dive into the music and pageantry of the holidays. Go to the concerts and take part in the music. Sing your heart out to holiday music while driving. Feast your eyes on the lights and decorations surrounding you. Allow yourself to be enchanted by the magic that can appear at the holidays. Attend the theatre, the Symphony or the ballet and feast your senses on the visual and audible richness of the arts.

7. Connect and reconnect with family and friends.

Enjoy them, even the weird ones. Listen to their jokes and stories and marvel at who they are and what they mean in your life. Let them know how much they mean to you. If you can’t? Smile at the thought of what you could say.

8. Indulge in festive foods and drinks.

Hot Chocolate - Holiday Creativity - PR

What better time in the year to enjoy the richness of food and drink? Have fun with it. Taste new things. Prepare favorite recipes. And then? Get out and walk off the indulgences. The exercise will do you good and your creative mind will rejoice in both feasting and walking.

9. Write notes of appreciation to people who matter.

Take the time to tell the people you love how much they matter. Find new ways to express yourself. Thank the people in your life for being there for you. Kind of like giving back, it feels good and it makes them feel good also.

10. Laugh.

Laugh - Holiday Creativity - Public Relations

Laugh at ridiculous holiday sweaters, stupid Santa and reindeer jokes, absurd holiday decorations, awful gifts (but not in the face of the giver, please), and the hilarity of awkward holiday social gatherings.

Do any of these things—or all of them—and find your creative juices flowing again when you get back to your desk. And that creativity, charged up and ready to go, will stand you in good stead in the year to come.

Image: Hartwig HKD  (Creative Commons), matthew venn (Creative Commons)

About Allen Mireles

Allen Mireles is a strategist and wordsmith with an affinity for technology. She lives at the intersection of social media and traditional marketing and public relations and never gets enough time in the garden. Find her on Twitter @allenmireles.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.