January 27, 2015
/ by Susan Guillory
The success of your PR campaign relies on your ability to help it get a farther reach. Simply publishing a press release online will get you some views and clicks, but with even just a little more effort, you can really amplify that release even further. Here’s how.
It’s so easy to share your press release through your social media channels, you’d be a fool not to do so! Most press release distribution sites include social share buttons that, once you click, will post a link to your release to Facebook, LinkedIn, Twitter, Google +, et cetera.
Often, you can also schedule your press release updates to publish whenever you want. It’s a good idea to schedule several updates over the days and weeks after your news goes live to maximize the opportunity for your followers to see it.
Your blog readers might not know about your press release news, so write a summary of the news and link to the press release so they’re exposed to it. This gives them another opportunity to connect with your brand, and possibly buy from you.
For example, if your press release covers a special promotion where all purchases include a donation to charity, a blog reader may read that and decide to make a purchase she otherwise wouldn’t have made.
In addition to your traditional press release distribution service, you may be able to repost your release on local news websites, as well as business or industry sites. Look for a section of the site where you can submit your release.
With this option, you’ve got two opportunities to get your news out. Some sites will publish the release as-is, while others will review it for consideration for a larger news story. Either way, you get more links back to your release and site, as well as more people learning about your company.
If you’ve spent time building relationships with journalists, don’t forget to send your press release to those who you think will be interested. You can use it as a point of interest if a given journalist has expressed interest in keeping up with the goings on at your company, or as a pitch for a bigger story on your brand.
Make sure to include a roundup of links to your recent press releases in your monthly newsletter so your customers and followers can stay on top of what’s happening.
If you have high open and clickthrough rates for your emails, there’s a good chance subscribers will click the press release links to learn more about your business.
If you want your press releases to move you toward certain goals in your overall PR strategy, you’ve got to work to spread them far and wide.
Want to see what Cision news releases can do? Take a look at how they helped the Newtown Memorial Fund!
Image: Ilya, Mike Licht (Creative Commons)
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