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4 Places to Share Every Press Release

Every press release you publish has the potential to be a promotional tool for your business. The problem is, you need eyeballs to get clicks back to your site.

Here we look at four simple places you can share your releases to maximize visibility.

 1. Your News Page

If you’re issuing regular press releases, you need a page dedicated to your news and media. This makes it easy for a journalist who wants to know what you’ve been up to to find it in one place.

Get into the habit of posting each press release link, along with a summary of the news, on your News page when a new one goes live.

  • Include an image for better engagement
  • Organize your News page into Press Releases, Media Mentions, and Awards or Interviews
  • Make navigation to your News page easy from any page on your site

2. Your Social Media

Social Media - Sharing Press Releases

Using the social share icons on your release or your favorite social dashboard or widget, make sure to share every press release that you issue.

And while using the template that appears when you click a social icon to share is okay, you’ll get more engagement if you custom write your updates to entice people to click to read the release. Schedule several shares of your release in the week following its publication.

  • Choose an interesting fact or statistic from the release
  • Use the quote from the release
  • Pose a question that people have to click to answer

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3. Your Email List

While your press release will introduce new people to your company, you also want to keep your existing customers and contacts updated with what’s going on. Send an announcement of your news to your email subscribers, with a summary of the news and link to your press release.

Also encourage them to share that release. You’d be surprised how a few people sharing it with their social networks can really amplify your message!

  • If you have multiple releases going out a month, consider consolidating them in one news digest so you don’t bombard people with emails
  • Don’t paste the press release into the email; link to it
  • Make your email list the first to know after your release is published

4. Your Blog

Share Press Releases on Blog

Your blog readers might not hear about your news through other channels, so make sure they’re in the loop too. Write a more casual version of your news, and provide additional insights that they won’t find in the release, then, of course, link back to the release.

You may get people sharing this version of your news, and that’s okay. Your mission is to spread that news far and wide, however that happens.

  • Reserve a day of the week for news announcements
  • Include a video or photo related to the news, if relevant
  • Share that blog post on social for even more amplification

The next time you issue a press release, know that it’s on you to ensure that more people read it. To that end, use these four places to your advantage.

Images: C!…Sean MacEntee, Christian Schnettelker (Creative Commons)

About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

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