February 18, 2015
/ by Susan Guillory
Every press release you publish has the potential to be a promotional tool for your business. The problem is, you need eyeballs to get clicks back to your site.
Here we look at four simple places you can share your releases to maximize visibility.
If you’re issuing regular press releases, you need a page dedicated to your news and media. This makes it easy for a journalist who wants to know what you’ve been up to to find it in one place.
Get into the habit of posting each press release link, along with a summary of the news, on your News page when a new one goes live.
Using the social share icons on your release or your favorite social dashboard or widget, make sure to share every press release that you issue.
And while using the template that appears when you click a social icon to share is okay, you’ll get more engagement if you custom write your updates to entice people to click to read the release. Schedule several shares of your release in the week following its publication.
Want more coverage of your brand? Get pitching tips from expert Michael Smart. Sign up for his webinar today!
While your press release will introduce new people to your company, you also want to keep your existing customers and contacts updated with what’s going on. Send an announcement of your news to your email subscribers, with a summary of the news and link to your press release.
Also encourage them to share that release. You’d be surprised how a few people sharing it with their social networks can really amplify your message!
Your blog readers might not hear about your news through other channels, so make sure they’re in the loop too. Write a more casual version of your news, and provide additional insights that they won’t find in the release, then, of course, link back to the release.
You may get people sharing this version of your news, and that’s okay. Your mission is to spread that news far and wide, however that happens.
The next time you issue a press release, know that it’s on you to ensure that more people read it. To that end, use these four places to your advantage.
Images: C!…, Sean MacEntee, Christian Schnettelker (Creative Commons)
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-312-922-2400from 8 AM - 5 PM CT