Embracing Digital Stories: A Q&A With Angela Burgin Logan
Angela Burgin Logan, president of Nia Enterprises and founder of LadiesLiveandLearn.com, is a mom on a mission. As a digital influencer, entertainment personality and blogger, she inspires audiences daily with her hard-learned life lessons. And as a savvy marketer and brand ambassador, she has been featured in campaigns with Got Milk?, Macy’s and the Susan G. Komen Foundation, among others.
Burgin Logan’s background in brand marketing taught her the most important secret to effective marketing: telling a great story. She recently sat down with the Cision Blog to share some of the other lessons she’s learned along the way.
Q: What do you see as the overall mission of Ladies Live & Learn?
A: The mission of Ladies Live & Learn is to be the go-to destination that helps to entertain, inform and inspire the women that we are or want to be.
Q: Your resume speaks volumes to the amount of savvy and first-hand experience you have gained over the course of your career. What specific experiences have had the largest impact shaping the storyteller you are today?
A: My background as a brand marketer. To effectively market a product, brand or service you have to be able to tell a great story. You also have to be able to communicate value and to sell people. In many ways this is a golden age of journalism with many talented writers publishing great work. So my job in part is to communicate my stories’ value and to sell them on why they should be reading my work, engaging in our pieces and becoming a part of our mutual story.
Q: What are some lessons you would pass on to those entering into the digital space?
A: The biggest advice that I can give is to be authentic. Every outlet, blog, publication has a voice or is seeking to establish it. That authentic voice is what people buy it’s what they will return for and why they will share. No one can beat you at being you this extends to the person and the publication. Being authentic means staying true to who you are as a journalist, what you do and who you serve.
Q: In your opinion, has the rise of social media been a positive or a negative for journalism as a profession?
A: I believe that shift happens, and as change occurs, there are pros and cons. But the biggest con would be to not embrace it. Embracing the surge in social media and using it to your advance is a positive for journalism.
Q: What innovative trends have you noticed taking a foothold that are shaping the way your audience ingests the news?
A: Social media has become the source of the news for much of our audience. This news comes as shared by family and friends along with a news outlet, but not necessarily first. Our audience also likes to ingest their news on the go so mobile is a key trend.
When pitching Burgin Logan, send information “related to stories, entertainment, products, places or services of interest to women, with an emphasis on millennial mothers.” Exclusive content is the best way to catch her attention, and be sure to “showcase that you understand our audience by framing your pitches in a way that will be impactful to them.”
Burgin Logan doesn’t have many pet peeves, noting “I realize that most of us are working hard at what we do and mistakes or missteps happen! But one thing that it’s important to get right is my name! When I get a message that is addressed to the wrong name it makes me feel like it’s spam versus a true pitch.”
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