Edelman and Cision Form Communications Cloud Partnership Read More

How Did House of Cards Binge Watchers React on Twitter?

Warning! This post contains spoilers for Season 3 of House of Cards.

A quick glance in the mirror reveals a shallow complexion from being inside for the past 72 hours, there are takeout containers scattered haphazardly across the coffee table, the phone shows 80 unread work emails from Friday. All signs point to one culprit: Netflix released Season 3 of political drama House of Cards this past weekend and the dedicated have emerged from the 13-episode marathon to rejoin society.

While some put themselves on self-imposed social media blackout to avoid spoilers, others took to Twitter to join the online fan conversation. We used the Cision Social Intelligence platform to monitor the state of the #HouseofCards nation.

House of Cards Tweets
Season 3 Premiere Weekend

Twitter Reaction House of Cards

House of Cards Tweet 1
In 2013 Netflix conducted a study on viewing habits and declared binge-watching series as the “new normal.” Fans of House of Cards seem to agree, with tweets about the show beginning to spike late Friday afternoon as fans began to declare plans to spend quality time with The Underwoods, America’s favorite fictional First Family.

House of Cards Tweets 2-4

Tweets with #HouseofCards were at an all time high from Friday night to the early hours of Saturday morning as people settled into their marathons and began live-tweeting reactions to episodes. Twitter lit up with reactions to a controversial moment in episode 4 that made viewers “do a spit-take.”

House of Cards Tweets 5-8

After a full weekend of shocking moments and plot twists, including an art-imitating-life Russian-American conflict, fans spent Sunday evening opining on whether House of Cards season 3 was time well spent.

House of Cards Tweets 9-11

The Underwoods are likely to return to Netflix, though season 4 has yet to be officially announced. With the excitement of inauguration weekend behind them, HoC fans have only one option while they await word from Netflix – weekends dedicated to the re-watching and dissection of seasons 1 through 3.

Want to see what Twitter users really thought of Super Bowl ads? Click here!

About Gwynne Siak

Gwynne Siak is a Research Analyst on the Insights Team. She is a subject matter expert in Social Analysis, and has worked with many leading global brands in the technology, pharmaceutical, CPG and hospitality industries, among others. Gwynne splits her time between the Pacific Northwest and the Southeast and is actively involved in the Seattle arts community.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.