How Did House of Cards Binge Watchers React on Twitter?
Warning! This post contains spoilers for Season 3 of House of Cards.
A quick glance in the mirror reveals a shallow complexion from being inside for the past 72 hours, there are takeout containers scattered haphazardly across the coffee table, the phone shows 80 unread work emails from Friday. All signs point to one culprit: Netflix released Season 3 of political drama House of Cards this past weekend and the dedicated have emerged from the 13-episode marathon to rejoin society.
While some put themselves on self-imposed social media blackout to avoid spoilers, others took to Twitter to join the online fan conversation. We used the Cision Social Intelligence platform to monitor the state of the #HouseofCards nation.
House of Cards Tweets
Season 3 Premiere Weekend
In 2013 Netflix conducted a study on viewing habits and declared binge-watching series as the “new normal.” Fans of House of Cards seem to agree, with tweets about the show beginning to spike late Friday afternoon as fans began to declare plans to spend quality time with The Underwoods, America’s favorite fictional First Family.
Tweets with #HouseofCards were at an all time high from Friday night to the early hours of Saturday morning as people settled into their marathons and began live-tweeting reactions to episodes. Twitter lit up with reactions to a controversial moment in episode 4 that made viewers “do a spit-take.”
After a full weekend of shocking moments and plot twists, including an art-imitating-life Russian-American conflict, fans spent Sunday evening opining on whether House of Cards season 3 was time well spent.
The Underwoods are likely to return to Netflix, though season 4 has yet to be officially announced. With the excitement of inauguration weekend behind them, HoC fans have only one option while they await word from Netflix – weekends dedicated to the re-watching and dissection of seasons 1 through 3.
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