April 04, 2015
/ by Gina Joseph
As communicators, creating relationships with journalists, influencers and other industry experts is crucial to a solid PR strategy.
And networking is a great way to do just that. One helpful—not to mention cost-effective—way is to build rapport with influencers right outside your door. Here are four networking tips for building relationships within your community.
If you’re in PR, you should definitely be aware of PRSA, which has over 100 U.S.-based chapters. Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. Another tool to check out is the popular site, Meetup. Simply search your area for groups within your industry that interest you and find out when where and when they meet.
Consider using Cision’s Help a Reporter Out (HARO) as a resource for networking. You can become an expert source and build relationships with journalists by responding to queries you see in your area. Or, if you have an advanced or premium account, input your desired locations (city, state or region) in the keyword search and receive emails from those seeking sources in your community.
A great way to network with local influencers is to host your own event. It doesn’t have to be huge—arrange for a guest speaker and invite a limited number of attendees. Follow the example of Orbit Media Studios, which hosts a regular Wine & Web event that brings together Chicago-area professionals for networking and learning opportunities.
Established Twitter chats like #PRProChat are often useful ways to meet and engage with others in the industry. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community.
Want even more ways to develop valuable relationships? Get Cision’s free white paper, “How to Build and Evangelize Your Community.”
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