Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget
In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Events like these can help create a surge of giving from community members—but people have to know about them first.
Whether you’d like your organization to be a part of an area-wide event like giving days, or you’re interested in promoting a recent funding effort, the goal remains the same: getting your message in front of the people who can create an impact for your campaign.
Yet, that’s easier said than done when many nonprofit PR professionals are working with limited resources. The National Council of Nonprofits found tight budgets continue to serve as the top pain point of nonprofit organizations. Luckily, creating content that will motivate donors to take action doesn’t have to come at a price.
Cision’s 2015 Nonprofit PR Kit includes tips for sourcing content on a budget. A few include:
Build rapport and relationships—use social media and donor information to seek out those people who can mobilize others.
Use monitoring tools to track the positive things being said about your nonprofit, and incorporate testimonials into your content.
Cover events, and create blog posts, videos or other forms of content using the mass amounts of information from speakers, keynotes and meet-and-greets.
For more ways to get connected with the influencers and outlets covering nonprofits, charities, philanthropy, fundraising, volunteerism, get our free 2015 Nonprofit PR Kit!
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