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Tip Sheet! Drive Results at Events With Social Correspondents

 In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty.

It’s not as if live events are a PR secret. They’re a popular piece that 79 percent of B2B communicators and 69 percent of B2C communicators use to further their communication efforts. But how can your next event drive even more results?

Social media correspondents. Having these ambassadors attend your event increases engagement rates and results in vast amounts of multimedia content.

Our free “Improve Live Events With Social Media Correspondents” tip sheet shows the best ways your brand can find, work with and leverage social correspondents. Here is a sneak preview of some of our resources top tips:

1. Know the skills.

When it comes to social media correspondents, brands need more than someone with traditional reporting and writing skills. The best social media correspondents have video skill, can establish rapport and guide conversations online and off.

2. Be strategic.

Just as you tailor content to each platform, you have to determine what personnel are best to have at a live event. Sometimes a social media correspondent won’t be the best use of your resources.

Determine how a social media correspondent would benefit your brand and what conversations their content could spark.

3. Let correspondents be themselves.

Authenticity - Social Media Correspondent - Events - Content Marketing

Correspondents should not be corporate mouthpieces. You should select the correspondent to work with because of their influence with your target audience and the unique voice they provide.

By trying to control too much, it will reduce the authenticity of the correspondent and make less of an impact.

4. Go behind the scenes.

Treat correspondents like VIPs, allowing them to go behind the scenes to get video, photos and social updates. This exclusive footage will help build excitement and could result in a boost in attendance.

5. Know your metrics.

How will you know if your social media correspondent is successful? Define your goals and determine what metrics will best help you track how you performed. With social media correspondents, tracking engagement, brand awareness and website traffic will help in your reporting of the live event.

Want five more tips for using social media correspondents? Get our free tip sheet now!

About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

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