April 01, 2015
/ by Susan Guillory
You put so much effort into writing press releases and pitching the media, so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed?
That’s where an online newsroom comes in handy. This is essentially a page on your website with everything related to your public relations activities. It’s useful to journalists, who can easily get the information and latest news they need about your company, and it’s helpful to potential customers who want to know what your brand is up to.
Not only does your newsroom help get news coverage by providing everything a journalist needs in one place, it also benefits your online branding. Because you constantly update it with your latest news and media coverage, it shows the direction your brand is moving. That’s why it’s supremely important that you keep it updated!
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From a journalist’s perspective, there are a few pieces of information that they need in order to write a killer article about your brand. This is where you should start in building your online newsroom.
You’ve got a couple of options here. If the press release distribution service you use offers an online newsroom, jump on it. It will simplify things to have someone else handle it. Cision offers an online newsroom that you can customize.
Your other option is to DIY. If you are savvy enough to build your website, maybe in WordPress or another simple Content Management System, it takes little effort to design a page on your site dedicated to news and PR.
Design-wise, make each section separate and easy to read. Have a section for press releases, one for media mentions, one for video, et cetera. Don’t overcrowd the page, or you’ll go against your goal of making it simple for the media to get what they need.
Having an online newsroom can boost your brand visibility simply by housing all your PR info in one place.
Photos: David Sim, Josh Hallett, Drew Dirschell (Creative Commons)
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