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Announcing Cision Social Edition and Cision PR Edition!

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition.

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators.

Let’s jump right into some of the new ways these platforms will help you meet your communication goals:

Cision Social Edition

Streams Feature - Cision Social Edition

Cision Social Edition, built on the Viralheat technology stack, is designed to simplify social media and content marketing management, extend the lifespan of content, help brands reach new audiences with sponsored placements, and more.

Cision Social Edition provides solutions for:

Social Engagement

  • Post and schedule to more than 11 social channels from one platform
  • Identify and sort influencers by impact, followers and posting volume
  • Ensure compliance with industry regulations

Social Media Integration

  • Integrate real-time social monitoring into enterprise applications
  • Provide accurate sentiment ratings to all socially facing departments
  • Engage prospects at the right time by combining social data with existing solutions

Social Media Listening

  • Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more
  • Gauge the impact of your efforts and benchmark against the competition
  • Automatically identify leads based on users’ social behavior

Social Media Analytics

  • Analyze sentiment of social posts to craft better responses and identify trends
  • Keep teams informed with regularly scheduled, presentation-ready reports
  • Understand perception of your brand with real-time monitoring

Content Optimization Insights

  • Analyze sharing activity for any piece of content across the social web
  • Simplify content creation with robust authoring and management capabilities
  • Extend content’s lifespan with social amplification, sponsored placements and direct engagement capabilities
  • Measure the most effective content and optimize strategies for ROI

Cision PR Edition

Cision PR Edition

Cision PR Edition combines the best features of Cision and Vocus to provide a comprehensive communication solution. It is designed to help communicators build relationships with influencers and prospects, distribute and amplify quality content, and measure and report success.

Cision PR Edition’s new features will help you:

Find the right influencers

  • Find your industry’s biggest and most active thought leaders based on keywords found in Twitter posts with our new Influencer Search function
  • Access the most comprehensive and accurate media and influencer database comprised of 1.6 million contacts, outlets and editorial opportunities

Tell your story

  • Reach journalists or prospects with the market’s premier news release distribution network, which includes PRWeb, Marketwired, email, online newsrooms, social media and Help a Reporter Out (HARO) integration
  • Place content on thousands of websites and newsrooms around the world using one of the premier distribution networks
  • Ensure maximum impact for your message with pre-launch reviews of content by our editorial team

Track your impact

  • Monitor social and traditional media in real-time from a single, integrated view with our new Streams feature
  • Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. DMAs
  • Measure content performance in real time with KPIs, including reach, impact and share of voice.

Analyze your impact

  • Get a complete, multi-channel perspective of your brand by combining interactive charts and reliable analytics
  • Track and report on every pitch and interaction with the media using the industry’s most robust CRM

What the Future Holds: More Innovation

We see today’s launch as a foundation, a place from which we can innovate the communication, content marketing and social media industry.

Whether through additional acquisitions, increased investment in software development or partnerships, we will continue to provide new tools that enable you to excel in the face of the industry’s biggest challenges.

We have already begun working toward our next goal: helping brands reach their target audiences by providing a single interface integrated with multiple distribution networks across traditional media, social and native advertising.

We’re excited to pave the way to the future of communication, and hope you join us.

We’d love to hear your feedback as well. Once you check out the new platforms, email us your thoughts at feedback.us@cision.com.

About Peter Granat

Peter Granat oversees our executive management team across operations globally. For over 20 years, Peter has been instrumental in the development of innovative products and services to enable effective communication between the PR, marketing and media communities. He has worked closely with clients to deliver solutions that address a wide range of agency and corporate communications needs. Prior to his current role as Cision’s CEO, Peter served as CEO of Vocus and was Group CEO of Cision AB. Before that, he was senior vice president of sales and business development at MediaMap. Peter holds a Bachelor of Arts from the University of Vermont and an MBA from Northwestern University’s Kellogg School of Management.

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