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Marketing and Editorial Hires at BuzzFeed

Frank Cooper has been appointed chief marketing officer of BuzzFeed and Essence Gant has been named a beauty editor at the site. Cooper joins from PepsiCo, where he served in the same role for global consumer engagement. Prior to his time at PepsiCo, Cooper was an executive at AOL and Def Jam Records. Gant, who will cover multicultural beauty and natural hair, was previously a freelance writer. She was also an editorial assistant for Hype Hair and a blogger for Catch all the gossip and news worth forwarding from BuzzFeed via Facebook and Twitter.

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