Free Tip Sheet! Effectively Engage With Audiences on Instagram
Instagram is nudging Twitter out of the number one social media channel spot. With more than 300 million monthly active users, spending an average of 20 minutes on the app a day, Instagram is an essential tool for reaching audiences near and far.
So how exactly can your brand get on board with this fast-growing social media channel?
Start with a basic marketing strategy. You can’t dive into hashtag tricks and lighting tips if your brand hasn’t established its purpose for joining Instagram in the first place.
With our recent tip sheet, “10 Tips to Make Instagram Your Most Effective Social Channel,” you’ll learn how to:
- Establish a basic call to action with a profile
- Make use of the new Search and Explore functions to target new followers
- Add trends and reach out to influencers to increase traffic
Get started on making the most of Instagram with these tips:
1. Establish Objectives and Expectations
What is your brand’s purpose for promoting visual content? Think about your larger marketing and PR strategies to determine why and how you’ll use Instagram. Keep your brand on target by determining which part of the puzzle your account will fill in.
2. Leverage Your Profile
Treat your Instagram profile like a highway billboard. Fill out the information section of your profile with keywords and descriptions of your products or services. Take advantage of including live links in your profile description —you won’t get a chance to include them in posts. You can also link to a current campaign, upcoming event or company news in the website section of your profile.
3. Target and Track Engagement
When a follower likes or re-grams your pictures, take note! Always respond to comments. In fact, sixty-five percent of users would be flattered if a brand reached out about their posts. Look around and like – it’s that easy to make one of your followers happy and drive customer loyalty.
4. Keep Up With The Times
Once you’ve cranked out a good number of posts and get a feel for telling your brand’s story visually, look at what’s trending. By monitoring real-time news, you can better leverage what’s happening in relation to your brand. Make your voice heard by contributing to breaking news and hot topics.
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