4 Ways to Prepare for Podcasting

Handling Comms During COVID-19? We've compiled our best resources.

With one-fifth of Americans listening to podcast episodes at least once a month, brands are beginning to reach out to this loyal, highly engaged audience. Additionally, with the introduction and advancement of smartphones, podcasting has become more accessible than ever before, especially for those who are always on the go. While podcasting has been one of the slower digital communication and content mediums, that doesn’t mean it’s any easier to learn than the rest. Before you head out to buy recording equipment, be sure that you’ve got a top notch podcasting strategy with these four tips.

1. Get to Know Your Audience

Before you start talking, you need to know who you are addressing. First, determine what percentage of your audience uses mobile phones to listen to audio content. Then, look at demographics and determine what interests overlap with your brand’s offerings. By getting a sense of who you’ll be speaking to before you open your mouth, you’ll have a better chance at starting episode one with a genuine tone and appropriate style.

2. Decide on Your Unique Angle


Podcasts require a host to narrate their stories. Once you’ve understood your audience’s needs and wants, you’ll have a better idea of how to address them. Be authentic by bringing your own rhythm to the sound waves and exploring a unique angle on your topic of choice. Brainstorm ways to establish your identity in the podcasting world, whether by including a fun introduction, snippet of music or eye-grabbing graphics for podcasting directories.

3. Set Up a Schedule

You must be willing to commit to a consistent recording schedule to reap the benefits of podcasting. While some episodes may turn out better than others, listeners are more likely to come back when they see your episodes popping up on their RSS feeds each week. Wooing listeners back is a lot harder than slowly building a fan base. Outline episode topics in advance so you’re not left scrambling if a guest cancels or a trending topic fizzles out before you’re able to record.

4. Invite Various Voices

Reach out to fellow podcasting hosts, influencers and thought leaders in your industry to expand your podcast’s reach. Interview swaps bring variety to both parties involved and sow the seeds for building longstanding relationships. Plus, guests keep listeners intrigued by exploring a fresh point of view that may bring light to a topic the host may never have explored alone.

Want more podcasting best practices? Watch Kerry O’Shea Gorgone’s on-demand “How to Become a Podcasting Master” webinar today!

Images: Tim WilsonVancouver Film School (Creative Commons)

About Katie Gaab

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.