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6 Quotes on Effective Communication From Gary Vaynerchuk

With the ubiquity of social media and the Internet today, connecting with others is easy. But for brands, connecting with your audience can be much more difficult. With so many messages being shared at all times, how do you make yours stand out?

Gary Vaynerchuk, business builder and owner of VaynerMedia, knows the secret to attracting your audience: quality content and effective communication. At his upcoming free webinar, “The Do’s and Don’t’s of Social Media ROI,” Gary will discuss how to accurately measure your social efforts to track your performance.

But before you can measure your social ROI, you need a powerful social strategy. Here are six of Gary Vaynerchuk’s top quotes on successfully communicating on social media:

1. “Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”

― Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World

Phone-Social

For PR professionals, communication is a strategic process. Making the sale and gaining new customers is of course your ultimate goal, but to get that sale, you need to attract an audience. With quality content and a strong social media presence, your brand can stand out from the competition.

2. “Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there’s only the 365-day campaign, during which you produce new content daily.”

― Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World

Social media management is a 24/7 job. There’s always something new to be said, and it’s easy for your voice to get lost in the mix. To keep your brand at the forefront of conversations, you need to spread the word about your brand as often as possible.

3. “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

― Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World

With the onset of technology, audiences have expanded exponentially. More people than ever have access to the Internet and are using it to interact on social media. Making your voice heard through all the noise can be a challenge, but with great communication, it is more likely that your content will end up in front of your audience.

4. “It (Twitter) closes the six degrees of separation to one degree of separation”

― Gary Vaynerchuk, Crush It!: Why Now is the Time to Cash in on Your Passion

Connect-Phone

While social media may expand your audience, it also narrows your community. The Internet makes it easy for users to find their niche and connect with people they normally wouldn’t communicate with in person. For your brand to find its niche, you need to provide your audience something of value.

5. “On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.”

― Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World

The key to making your voice heard is not through self-promotion. Instead, it is through communicating with your audience effectively, engaging with them and providing content of value.

6. “Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.”

― Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World

Content marketing isn’t just about raising brand awareness. You want to turn followers into supporters, and eventually loyalists or influencers. With quality content, you can cultivate a relationship with your audience that will inspire them to choose your brand above others.

Want to learn the value of your social efforts? Register for Gary Vaynerchuk’s “The Do’s and Don’ts of Social Media ROI” webinar!

Tags : social media

About Maria Materise

Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..

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