August 14, 2015
/ by Niki Madison
The Buggles once said that video killed the radio star. Now, with the ever-growing popularity of video streaming services like Netflix and Hulu, one may wonder what will eventually happen to the way television is consumed. In the face of change and hardships, many people struggle to see positive outcomes. Others, like Danielle Silverman, executive producer for Better Your Life Network (BYL) motivate themselves to rise above uncertainty to help others. After the birth of her special needs daughter and the atrocities of September 11, Silverman was moved to provide mediated content that was uplifting and motivational with unique purpose and a multimedia format.
The concept of BYL Network grew from Silverman’s experience in network television programming. While working for a Lifetime morning television show, she attempted to find another outlet for the empowering messages from the show. She began publishing the magazine, Balance Your Life. And while the magazine is currently only available in digital format, a printed version will launch in spring 2016 in conjunction with a Better Your Life road tour.
Silverman started BYL Network – an online, multi-channel, broadcast network – as a way to further curate the content she finds to be influential and important for today’s families. Through a feature called the Remote Control, viewers can select up to 20 media clips to watch at their leisure. According to Silverman, the content available on the network is “good for you” media.
“People are gravitating towards limited sources for their information. Remote Control allows you to store your content, calendar, news, and offers suggested topics,” she said.
She refers to the network’s logo as an example of the choices available for its content topics including health, family, travel, careers and entertainment. She explains that the red in it represents women’s interests; the blue is a symbol of men’s interests; green indicates money and careers coverage; the orange is representative of home and travel topics; and the purple symbolizes entertainment and night life. Silverman says she is hopeful that the content available on BYL Network helps viewers find balance in their own lives.
“Our motto is: Real people, real life and real solutions,” she said.
Some would think that covering such a wide array of lifestyle topics would be easy given the breadth of subject matter. Silverman says curating various topics can be difficult due to the amount of content available through multimedia and social media; however, she finds that focusing on ignoring content that covers drama and gossip allows for better quality media. BYL viewers are also able to upload content to be reviewed and possibly shared on the network.
“People love the fighting, cursing and drama, but I want to set the bar to help people share good stories,” she asserted.
Not only does BYL focus on positive content, the network has a unique goal of giving back to the special needs community. “Our ultimate goal with BYL Network is to have a foundation that we can donate money to help special needs children; have everyone working at the foundation as a volunteer, and 10 percent of all BYL profits would go to help families [of special needs children]. There are so many illnesses and so much sickness, if BYL can give back, help donate money and time … that would be my ultimate blessing and goal.”
Silverman advises PR professionals to log on to BYL Network, create a channel and upload video pitches that are three to five-minutes long in the Remote Control feature. A step-by-step instruction guide is provided here. She emphasizes a preference for video content, press releases and media kits. She asks that PR professionals research the network in order to provide personalized, concise and targeted press materials.
“Quality is key over quantity. Spend a little extra time putting in the quality of having a conversation and connecting with somebody versus a general blanket email.”
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