August 18, 2015
/ by Katie Gaab
If we were to compare Aesop’s The Tortoise and the Hare to content marketing, podcasting would be the slow but steady-paced tortoise. While podcasting isn’t a new medium for PR professionals, with one-fifth of Americans listening each month, podcasting is on its way to winning the race.
But how can you start running a podcasting if you don’t have any previous experience?
Start by knowing your listener base. You’ll be ready to purchase equipment and schedule guests once you know what your audience would like to learn about and how they’ll be accessing your podcast.
With our latest “Podcasting Best Practices” tip sheet, you’ll learn how to:
Learn how to win listeners’ loyalty with these tips:
According to data from Pew Research, more than 60 percent of podcast listeners use their mobile devices to tune in to new episodes. As a result, first determine whether you’ll need to cater to this increasing mobile crowd. Then, look at your audience’s interests, demographics and other existing information to determine your podcast’s tone and approach.
Once you’ve decided how you’ll cater to your audience’s wants and needs, think about your podcast’s formula. Will you start or end with music? How will you introduce guests? Establish brand identity by creating a formula you can consistently rely on when producing new episodes.
Podcast subscribers tend to access podcasts while commuting, but their on-the-go tune-in habits shouldn’t result in haphazard scheduling on your part. Determine which days work best for your podcast’s calendar and stick to the publishing plan. Additionally, by having a few pre-recorded episodes stored away, you’ll be prepared if a guest cancels last minute or technology glitches arise.
If your brand decides to give podcasting a chance, you’ll want to invest in the best microphones, headphones and editing software. Don’t attempt to cut costs with equipment – doing so will only lead to poor sound quality and frustrated listeners. Check out GarageBand, Reaper and Audacity for software options.
Image: francois schnell (Creative Commons)
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