August 06, 2015
/ by Katie Gaab
Pitching the right reporter at the right time is key. But if your media database has holes, you’ll miss the perfect opportunity.
Slice Communications, a Philadelphia-based public relations and social media agency, was spending way too much time searching for accurate contact information using Meltwater’s platform. That’s why they switched to Cision PR software.
Since moving to Cision, Slice Communications has seen a major difference in time and client management. With more detailed media contact profiles and easy-to-use export options, Slice has increased its pitching efficiency and landed more earned media coverage, which has erased client frustrations.
“It took five minutes for my team to learn how to use Cision’s database, which is perfect because we need to spend our time writing and pitching for our clients,” says Jenni Glenn, Slice’s public relations account supervisor.
Learn the whole story on why Slice Communications left Meltwater and added Cision!
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