Slice Communications: Cision’s Media Database Trounced the Competition
Pitching the right reporter at the right time is key. But if your media database has holes, you’ll miss the perfect opportunity.
Slice Communications, a Philadelphia-based public relations and social media agency, was spending way too much time searching for accurate contact information using Meltwater’s platform. That’s why they switched to Cision PR software.
Since moving to Cision, Slice Communications has seen a major difference in time and client management. With more detailed media contact profiles and easy-to-use export options, Slice has increased its pitching efficiency and landed more earned media coverage, which has erased client frustrations.
“It took five minutes for my team to learn how to use Cision’s database, which is perfect because we need to spend our time writing and pitching for our clients,” says Jenni Glenn, Slice’s public relations account supervisor.
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.