3 Ways to Target the Right Reporters & Influencers
Want to extend your brand’s reach and engage with new members of your target audience? Third-party validation from reporters, journalists and influential social personalities can make a big impact on your brand.
But how do you find the influencer who will help you the most? Media and influencer lists.
Compiling a list of the most influential people in your industry will help you target the right media professionals and influencers. Here are three steps to creating your own influencer and media list:
1. Find a media database
With today’s technology, finding and connecting with media professionals is easy. Media databases like Cision’s have all the information you need to target the most important people to your brand. Find out who they are, what they cover and how you should contact them. With a little research, you’ll have everything you need to target effectively.
2. Pay attention to your audience
Studying your audience helps you identify the top influencers in your industry. Find out who your audience is retweeting most. Once you identify the influencers making the most impact, take note of where they’re active on social and what topics they talk about. If their interests align with your brand, you can contact them and pitch your story.
3. Stay in contact
The world of PR is constantly changing – and that includes media professionals and influencers. Continue to update your media and influencer list as you go. Stay on top of reporters’ beats and influencers’ topics of interest. Make sure the information on your list is as current as possible to ensure you’re always targeting the most important people.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.