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12 Quotes on Facebook ROI From Mari Smith

Eleven years after Facebook’s debut, the social media giant has racked up 968 million daily active users. Tack on Facebook’s frequently-changing algorithms and shrinking organic reach and your business may feel overwhelmed.

Who should you turn to for advice on driving business results on such a gigantic platform?

We know just the person! Mari Smith, Facebook partner and top social media thought leader, has seven proven tactics to help your business build and grow a loyal customer base. At her upcoming webinar, “Ramp Up Facebook Results & ROI,” Mari will discuss how to maximize your exposure, overcome your biggest challenges and convert likes into leads and sales.

To pump you up for next week’s webinar, here are a few of Mari Smith’s top quotes on how to build a successful marketing strategy for your business’ Facebook page:

1. The secret to social media success is to think and act like a member first, and a marketer second.

Remember, the reason people log onto Facebook is to see what their friends and family are up to. Pivot your business’ page accordingly.

2. Content is King, but engagement is Queen and she rules the house.

What’s the point of posting content if you aren’t able to get any Likes or comments? Think about how you can get users engaged before you churn out content.


3. The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.

Listen to what your audience is saying and posting to create ads similar to what they’re already looking at. You want to blend in as a business, not stand out.

4. Facebook ad conversion tip: Ensure you use ‘Frame of Mind’ marketing. Ad + landing page = seamless.

Turn prospects into customers by meeting their expectations when they click on your ads. If a link doesn’t go where they think it will, you’ll lose out on conversion.

5. ‘I get a 100% email open rate,’ said nobody ever. All the more reason to place Facebook ads targeting your own email list.

By recreating content for your various platforms, you’ll increase the likelihood of getting clicks out of your ads.

Want more advice from Mari? Register for her free “Ramp Up Facebook Results & ROI” webinar today!

6. Social media success formula: Content + Engagement + Conversion. Rinse. Repeat.

Sometimes things in life really are that simple. Follow these steps and you’re on your way to driving new business.


7. FOCUS: Follow One Course Until Successful. What’s your focus?

Disorganized, broad social media strategies won’t get your business anywhere. Pinpoint where you want to be and try, try again until you get there.Focus-Facebook

8. Go an inch wide and a mile deep, not the other way around. People want to work with specialists not generalists.

Your business leads its customers through a topic or skill they may not have—that’s why they’ve come to you in the first place. Focus on what you already offer them rather than branching out to other topics or areas of interest.

9. Want to be an Authority? The root word of ‘authority’ is ‘author.’ Write more, speak more, publish more.

Social media is a very noisy place to be, but the only way to be heard is to get your business’ voice out there. Often.


10. Service is the new social. Exemplary customer service will never go out of style.

What makes amazing customer service? Listening skills! Leverage social media channels to pay attention to what’s being said about your business, then meet your customers’ needs and address their concerns.

11. People love to be recognized and feel that they matter. Recognize them for engaging.

Conversations have two streets; provide an opportunity for the other side to speak up. Comment back, thank new followers for sharing content or respond to questions to keep discussing flowing.

12. When emotions go up, intelligence goes down. Go offline to resolve issues.

Don’t feed the fire! Keep tempers and tension low by directing customer complaints and negative conversations offline.


Images: Naíra Teixeira DiasFACEBOOK(LET)Mark HunterKsayer1 (Creative Commons)

About Katie Gaab

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

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